Lifecycle Marketing Manager

• Posted : 4 years ago

Headquarters: Toronto
URL: http://www.format.com

• Driving execution and continued optimization of our upsell and cross-sell marketing programs, including lifecycle trigger programs, transactional messaging and personalized campaigns across multiple channels and touch-points
• Innovating and optimizing our engagement and retention programs, both in-app and in other marketing channels
• Developing and executing nurture programs to progress leads through the buying cycle from awareness to purchase that incorporate a variety of channels  
• Developing and maintaining reporting methodology and dashboards, including performance metrics for nurture/expansion/retention and KPIs for overall program performance
• Working with the greater marketing team to develop a lead scoring methodology to assess the quality of leads to optimize and prioritize subsequent marketing efforts
• Collaborating with product managers to define strategies to drive feature awareness, customer adoption and revenue growth for new products, add-ons and services
• Using data-driven analysis and customer insights to develop hypotheses and pitch A/B tests to continuously improve performance
• Collaborating with product management and marketing to develop product positioning and messaging that resonates with our target buyer personas
• Understanding the competitive landscape — be an expert on our competition and how they are positioned to inform ongoing marketing and product strategy
• Developing expertise on our buyers, who they are, how they buy and their key buying criteria
• Working  with consultants and agencies to deliver marketing results

• Strong data and analytics skills
• 4+ years of SaaS marketing experience
• A track record of successfully partnering with cross-functional teams to meet goals
• Exceptional ROI-tracking skills, with the ability to prove what is –or isn’t—working
• Deep understanding of lead-to-revenue demand funnels and reporting
• Experience working with lead scoring and proven success of improving lead score by driving marketing engagement
• Experience with A/B testing and optimization, including iterative content testing
• Excellent copywriting skills and the ability to adapt messaging to buyer stage, persona, and industry
• Excellent communication skills, both written and oral, with the ability to influence impact at all levels of the organization
• Strong organizational and time-management skills with the ability to handle multiple tasks
• Bachelor’s degree or equivalent experience

• We are remote-friendly with many team members distributed globally. 
• We strive to deliver a world-class experience for our customers by delivering exceptional work that we’re proud of.
• We emphasize a highly collaborative and egalitarian environment. Everyone builds things and collaborates across departments. The best solution can come from anywhere or anyone.
• We strive to create a work environment that reflects the diverse members we serve. This work and learning is constant and will never be done. That’s why we’ve embraced a refreshed approach to diversity and inclusion, where everyone feels empowered to bring their full, authentic selves to work.
• We’re always growing our network of people, programs and tools all designed to help team members grow and manage their careers.
• We’re fierce defenders of a healthy work-life balance. 
• We create culture building, social opportunities both for our local and remote teams.
• Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest.
• We pay competitive salaries and have flexible vacation and work-from-home policies.
• We provide great benefits: extended health, dental, life, and disability.
• Though this can be a remote position, you're always welcome to our HQ located in Toronto’s up-and-coming Tech Hub, at the creative intersection of Liberty Village/Parkdale.
• We close our office the week between Christmas and New Years to give our team some much deserved time off with their friends and families.
• We have an amazing team that will be eager to help you succeed in your role and grow and develop in your career. Learn more about us: http://wayswework.io/features/format.
• We trust ourselves and our team to do what’s right. We empower each other and don’t micromanage.

• Making an Impact by moving fast, solving problems that matter and always striving to make things better.
• Acting with Care by showing respect, empathy, and kindness to your team and to yourself.
• Building Trust by keeping commitments, being reliable, and being accountable for your actions and the outcomes of your decisions.
• Simplifying by reducing complexity in everything you do.

Skills

• product management
• product marketing
• ab testing
• copywriting
• data analyst