Remote Job
Senior Analyst, Digital Marketing Analytics
Rain the Growth Agency- Full Time
- Posted : 4 years ago
TELECOMMUTE Location: Remote, work from home
This is a mid-senior level Analyst position on our Digital Marketing Analytics Team. Its core responsibility is working with internal and external clients to analyze digital marketing data, providing actionable insights and optimization to improve upon our clients' business objectives. This position can be remote, but periodic travel (once deemed safe) and accommodating meetings in different US time zones is expected.
Responsibilities and Duties
What does a Senior Analyst, Digital Marketing Analytics do at Rain the Growth Agency?
- Support media optimization initiatives for all digital platforms – Display, Paid Social, SEM, website, OTT, email, etc.
- Design, develop and update Datorama dashboards that enable internal and client audiences to view campaign performance and key performance trends
- Assist Media Planners to develop actionable insight beyond standard reporting to drive strategic marketing direction.
- Produce performance reports (e.g. scorecards, dashboards, ad-hoc reports) for clients, and ability to recognize and troubleshoot data anomalies.
- Assist with ad-hoc marketing campaign analyses, mining for deep insights that will drive business results and inform strategic planning and optimization.
- Ensure data integrity by leveraging media analytics reporting suites (Adobe/Omniture, Google Analytics, Campaign Manager, Datorama, Tableau, The Trade Desk platform and other digital analytics tools).
- Work to integrate new tools and stay on top on industry trends in Digital Analytics to best support Media Planners
- Participate in improvement projects to revamp existing tools and appropriately beta test them internally and with clients
- Help with generating Test plans and collaborating with Ad Operations to ensure accuracy of tagging and reporting
- Develop a strong partnerships and collaboration with internal team member and clients.
- Present project specific findings to internal and client team members and collect feedback to refine future analysis.
- Actively listen to needs of others to understand and provide accurate information or solutions.
- Be the “go to person” on each of their client account teams with little assistance from the Director. Knows when and when not to escalate issues or problems to the Director.
- Support the Digital Marketing Analytics team.
- Set up and maintain client campaign tracking, data collection, and client reporting.
- Prepare presentation slides, analytic reports and other visualizations
- Prioritize multiple projects and tasks simultaneously and adapt to changes quickly.
- Cross train other team members within the department
- Share new findings, tools, code, etc. with the department
- Work closely with the Marketing Analytics team to support and collaborate
What makes a great Senior Analyst, Digital Marketing Analytics at our agency?
- Bachelor's degree in a quantitative field (Mathematics, statistics), Business/Marketing or Computer Science
- Master’s degree in a quantitative field (Mathematics, Statistics) or Business/Marketing (a plus, but not required)
- 5+ years’ experience
- Knowledge of digital analytics and reporting
- Experience with Doubleclick ad-serving system
- Intimate knowledge of web analytics tools (i.e. Google Analytics, Omniture, Webtrends)
- Experience analyzing paid/organic social data, and deep familiarity with reporting on core social media platforms (Facebook/Instagram, Twitter, LinkedIn)
- Dashboard software mastery (Datorama or Tableau)
- Proficient statistical programming skills (R, SQL, or Python)
- Mastery of Microsoft Excel
- Ability to meet tight deadlines and maintain strong attention to detail in a fast-paced environment
- Strong written and verbal communication, and presentation skills
- Collaborative team member with a natural sense of curiosity
- Strong problem solving and decision making skills
- Strong attention to detail
- Appreciation of Rain the Growth Agency’s Core Values
Skills
- Python
- Email Marketing
- Google AdSense
- Google Analytics
- Internet Marketing
- Social Media Marketing
- Digital Marketing
- SEO
- MS Excel
- PPC
- Marketing
- Written communication skill
- SQL
- Problem Solving
- Decision Making
