Director of Product Marketing

• Full Time
• Posted : 3 years ago

TELECOMMUTE                                                           LOCATION - REMOTE, US

ABOUT NETLINE CORPORATION

NetLine Corporation empowers B2B Marketers with the reach, technology, and expertise required to drive scalable lead generation results and accelerate the sales funnel. Operating the largest B2B content syndication lead generation platform, NetLine reaches 125 million unique visitors and processes more than 700 thousand leads monthly across 300 industry sectors. Organizationally, NetLine is focused on the of B2B lead generation and helping B2B marketers achieve lead generation success via content.

Our team is intrigued by, and inspired to hire, problem solvers who have a core “can do” attitude, a vision of “what can be, instead of what has been” and who want to build on a history of hard work, ethics and pursuit of excellence in every aspect of their daily work.

The Director of Product Marketing will lead product-oriented growth initiatives connected to NetLine’s product roadmap. In additional to developing the products alongside Marketing, Sales, and Executive leadership, you will own the externally facing marketing strategy to support engagement and adoption of newly developed products. For this role, you must be a creative and quantitative thinker. You should be familiar with various product marketing techniques, positioning, and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products in a scalable fashion.

This role will be pivotal and highly visible across the organization. As such, this person will play an extremely important role in reimaging NetLine for the future.

We are looking for a structured, strategic thinker with a strong track record of B2B marketing. The right individual will possess market and competitive intelligence and expert-level research capabilities. The Director of Product Marketing will help NetLine develop the right products and strategies for the constantly evolving B2B demand gen marketplace. Experience in supporting/building B2B SaaS product and/or experience deploying Product Led Growth strategies would be considered higher value.

• Follow and analyze market trends to position products.
• Work with Engineering to execute Product Roadmap. Must be able to provide clear documentation, including visual mock-ups/wireframes, for Engineering to act upon with little back and forth.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Work with various teams (design, content, acquisition, product, sales) to implement strategies.
• Test marketing product features, releases and ad copy.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
• Formulate and drive clear go-to-market strategies for NetLine product offerings.
• New Product Launch Strategies across all channels.
• Drive the roadmap using data and research as well as internal and customer feedback.
• Define and manage rollout plans against Engineering’s availability for new releases.
• Competitive pricing, products and messaging research.

REQUIREMENTS:

• Analytical mind and strong quantitative skills.
• Proven experience as a Product Marketing Manager, Brand Manager or similar role.
• Background in UX design/prototyping and/or content marketing.
• Working knowledge of web analytics tools (Google Analytics, Drift, Appclues).
• Excellent communication skills.
• Zero fear in stretching creatively without anything other than a general point of inspiration.
• BS/BA in Marketing, Communications or similar field.
• Exceptional planning and detail orientation.
• Self-starter that is highly motivated and lacks the need for hand holding at every step. The ability to flourishing via creative autonomy will be vital for this person to be successful.

Highly Desired Qualifications:

• Product experience to include B2B SaaS or web UX design.
• Experience building Pricing Models.
• Strong understanding of the Customer and Customer Buying Criteria.
• Deep B2B marketing industry knowledge (market demands, technology trends, partner outlook).

Skills

• Self Motivated
• Engineering
• UX design
• Product Marketing
• Strategic Thinking
• Written & Verbal Communication