Paid Media Manager
Vessel Health- Posted : 3 years ago
Headquarters: San Diego, California, United States
URL: https://vesselhealth.com/
Who we are
Vessel is an early-stage startup bringing wellness tracking into the home.
Wellness tracking often lacks accessibility. Even more frustrating is when products geared at helping us improve wellness lack clear action steps. Through our at-home urinalysis test card, users have the ability to track wellness metrics such as - Vitamins C, B7, B9, Magnesium, Hydration, pH, and Cortisol.
Users then receive customized food and lifestyle recommendations based on their specific results. Our users can actually order food and customized multivitamins to navigate deficiencies and optimize their wellness.
We're still in the scrappy startup phase, and are looking for people who are comfortable with the fast pace and adaptability. We're a mostly remote team. We value shipping epic products, having each other's back, doing things the right way, and always optimizing in our personal and professional lives.
Our product went live in late 2020 and we already have thousands of happy paying customers who are using Vessel to gain awareness on their personal metrics, make lifestyle adjustments, and see their wellness improve.
We're an experienced team with a diversity of skills and backgrounds that range from early stage and unicorn startups to large public corporations. The whole of our efforts are greater than the sum of the parts and we are consistently looking for people who share our values to bring their experiences and perspectives to the team.
Full-time
Role and Responsibilities
-Responsible for paid media efforts of performance marketing channels, including launching campaigns, writing creative briefs, analyzing performance, testing new channels, and developing acquisition forecasts.
-Has experience in directly launching acquisition campaigns for fast-growing companies. Does not need to lean on agencies or outside campaign managers
-Experience withPaid Facebook and Instagram ads
-HIGHLY quantitative. A/B testing, experimentation, and front to back quantitative analysis come second nature to this person
-Thoughtful approach to learning new channels and testing new approaches to acquiring customers, including influencer marketing
Mission/Purpose
The Paid Media Manager function at Vessel is the growth engine of the direct business and responsible for driving new customer adoption through digital channels.
The Manager help will set and own the new customer acquisition number and be responsible for the media budget, end-to-end strategy of all campaigns, management of agency partners, and will be the internal champion for these efforts.
Skills to Excel
-Analytically critical thinker and sharer with a deep desire to understand the consumer insight drivers behind performance
-Excited about learning new things, and testing new channels
-Extremely business savvy, with understanding of how track and attribute media spend
-Efficient execution of tasks with strong attention to detail
-Fast response times, and proactive mentality
-Ability to help grow the team by interviewing new candidates and making successful hires
-Organization and planning
-Proactive communication
Requirements
What technical knowledge do you need to perform in your role?
-Facebook Ads Manager
-Excel / Google Sheets
-Tracking Pixels
-A/B Testing Techniques and Tools
-Landing Page Tools
-Creative Briefing
Qualifications (Must haves)
-Has worked at fast growth B2C businesses, personally reponsible for spending $500k+/month on Facebook / Instagram marketing.
-Extremely familiar with ROAS and CPA/LTV calculations
-Experience managing external 3rd party agencies
-Expert on Facebook platform
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
As an equal opportunity employer, Vessel complies with all applicable laws, rules and regulations preventing discrimination against job applicants based on:race, ethnicity, religious beliefs, gender, gender identity, age, veteran status, martial status, physical challenges, or any other relevant factor.
Benefits
$100,000 - $130,000
Equity
Healthcare contribution
Skills
- ab testing
- advertising
- social media
