Marketing Analyst

• Posted : 3 years ago

We're on a mission…

Our Institute is on a mission to empower people to create and live a life they love -

'

We are looking for a Marketing Analyst with a proven track record of providing insights and detailed, efficient, accurate reports and analysis to join our team.

If that's you, then this is your opportunity to join a heart-centered marketing team that is the spark igniting a billion dreams around the world!

Are these strategic focuses what you love doing?

• Accurately Track & Measure Performance Metrics: Own the process for determining KPIs, designing methods for measurement and tracking them across all relevant platforms and systems.
• Collect, Organize & Integrate Data Efficiently: Engineer scalable processes for data collection, organization and storage required to produce requested data insights and reporting in a timely manner.
• Design & Produce Intuitive Reports: Develop intuitive and easy to understand reporting that provides high level data required for making decisions along with the details and context necessary to paint the full picture.
• Analyze Performance & Recommend Opportunities: Utilize an in-depth understanding of our data and client avatars to derive insights, deepen understanding of our clients, discover opportunities and collaborate on growth strategies.

Are you the perfect fit?

• Do you have 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
• Are you results driven with a non-negotiable commitment to exceeding goals and objectives?
• Are you passionate about marketing analysis and you find yourself continually wanting to learn and grow your expertise and experience in this area?
• Are you enthusiastically seeking a full time position and you are looking forward to dedicating your focus to that position?

Required Skills/Experience:

• 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data.
• Deep understanding of marketing/advertising technology subjects such as attribution models, conversion tracking, audience creation and segmentation.
• Specific Marketing tracking, measurement and analysis of:
• Paid media such as paid social, paid video, paid search and display advertising (and able to work within related platforms).
• Earned and owned media such as organic social, content marketing, SEO and email marketing.
• Affiliate marketing: Setting up and maintaining tracking for key metrics
• Familiarity with split testing tools (VWO, Optimizely, etc.) a plus.

Technical Expertise:

• Mastery level proficiency with Excel formulas, pivot tables and advanced data techniques.
• Ability to understand and manipulate HTML and JavaScript as it relates to web tracking and analytics is required.
• Ability to read and write SQL queries.
• Ability to develop API integrations between systems a plus.
• Familiarity with UX heat mapping tools (CrazyEgg, Hotjar, etc.) a plus.

Experience with the following platforms/systems:

• Google Analytics and Google Tag Manager.
• Earned Google Analytics Individual Qualification (or willingness to obtain in first 90 days).
• Automation platforms (InfusionSoft, HubSpot, Marketo, Zoho, etc.).
• One or more data visualization tools (iDashboards,Tableau, PowerBI, Google Data Studio,

Home Office Requirements:

• Access to high speed internet,
• Dedicated and distraction free work space

Perks:

• Opportunity to work in a world-class, collaborative and supportive team environment on the growth-minded DreamTeam of Marketing.
• Opportunity to learn and grow through access to personal and professional training programs.
• Work remotely (from home or anywhere with suitable internet connection).
• Opportunity to attend live events and trainings.
• Opportunity for advancement in career.
• Health Benefits
• 401K Plan
• Paid Holidays
• Paid Time Off
• Light Travel

Compensation:

This position is a full time, remote, salaried position. Compensation based on experience and qualifications. Salary range is $60,000 - $68,000 annually.

To Apply:

Send a resume and cover letter to explaining the following:

• Do you have 3+ years experience as a Marketing Analyst (or equivalent title) working in digital marketing to track, measure and organize data to provide reporting, analysis and recommendations based on that data?
• Why are you the best person for this role (brag a little)?

Once we receive the above information from you, we will send you next steps in the interview process. Thank you for your interest in joining our team!

Skills

• javascript
• seo
• content marketing
• sql
• advertising