Brand Copywriter
Bump Boxes- Posted : 2 years ago
About Bump Health
Bump Health is a women’s health brand that serves moms before, during, and after pregnancy. We’re profitable, growing ($35M ARR, 2x’ing annually), and privately held (self-funded, no outside investors). We’re building something massive. And we are — hands down — the most ambitious company you’ve never heard of. Yet.
Our vision is to build the Proctor & Gamble of the 21st century — for the women’s health space. It might sound crazy. But our plan is to build a company that lasts 200+ years, is valued at $200B+, and makes life better for at least 200+ million households. We currently have four business units that each bring in 7 or 8 figures a piece. And over the next 5-7 years, we’ll build/buy many more in the pregnancy, early childhood, and fertility space.
We’re a team of 100 other smart, ambitious people. We’ll hit $1B in top line revenue within the next 5-7 years. And we can’t even begin to imagine how much faster we could get there if you joined us.
About The OpportunityWe’re looking for a mid/senior level Brand Copywriter to craft the copy for all of our marketing channels. Ideally, someone who's “been there done that” at other high growth ecom brands (either in-house or at an agency). Who knows how to bring a brand’s voice to life in a fun and engaging way.
Our biggest marketing channels are paid ads, email, SMS, organic social, and our website. We also have a bunch of marketing materials in our boxes. But each of those channels is currently writing their own copy, and we need someone who can help us create a consistent brand voice/tone across the entire customer journey. That’s where you come in.
We’re looking for a quick, witty copywriter - who’s also a mom. Who’s gone through what our audience is going through. And can speak to what matters most to her during such a critical time in her life. Ideally, you’re the kind of person who gets energized by the idea of creating a brand voice from scratch. You’re not reliant on a pre-existing voice/tone guide to be effective, and you can help us dramatically improve the quality of our copy on day 1.
This is an incredible opportunity for the right person. We have 1M+ email subscribers, 116k Instagram followers, 194k Facebook page likes, and our website gets 750k unique pageviews per month. We have tens of thousands of customers across three business units. And we’re looking for someone who can help us craft the story we want to tell across every interaction with our audience and our customers.
You’ll collab with each of our marketing channel leads to figure out what they need copy-wise to hit their goals. And then coordinate with them to deliver assets on schedule and on budget. Ideally, you already have an established process for how to coordinate this work, and you can bring that process to help our team work more smoothly and effectively.
We have a great product in a market with incredible demand. We want you to come in and make a big impact on our brand voice. And we’ll give you the resources and autonomy you need to make that happen.
What You’ll Do
- Write copy for all of our marketing channels, including email, SMS, organic social, paid ads, website, product descriptions, packaging, and postcards
- Own and evolve Bump Health’s brand voice/tone guidelines, and continue to raise the standard on our quality and craftsmanship
- Act as a brand ambassador, ensuring the Bump Health team, contractors, agencies, and partners understand and use the brand voice consistently
- Create a brand voice that stands out for creativity & quality, and resonates with our audience - expectant moms who prioritize the importance of a safe and healthy pregnancy
- Collaborate with the marketing team to create a consistent customer experience across all touchpoints, write copy that drives sales, and optimize existing marketing assets to improve performance
- Collaborate closely with various stakeholders across the company to take copywriting projects from concept to completion
Requirements
We think you'll be an amazing fit for this position if your application can demonstrate:
- 2-4+ years of copywriting experience at ecommerce companies. Experience working on high-growth DTC brands preferred (either in-house or at an agency)
- Online portfolio that shows relevant copywriting samples with a high-quality bar, outstanding execution, and a voice that stands out from the crowd
- Exceptional writing skills. The best marketing doesn’t feel like marketing. And you’re able to sell without making the reader feel like they’re being sold to
- Experience owning and evolving brand voice/copywriting guidelines
- Strong project management abilities with ability to prioritize, execute, and make copy decisions on your own
- A natural curiosity around consumer behavior, macro-trends and business impact. Up-to-date on new trends in the ever-evolving direct-to-consumer marketing space
Benefits
Why Join Us?
Get in on the ground floor of a high growth ecommerce startup.
At Bump Health, we are passionate about our mission: making Mom's life easier. We work hard to offer unparalleled customer service and amazing products for pregnancy and beyond.
In addition to a competitive salary and all the benefits you can expect from a fast-growing ecommerce company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make a big impact. Benefits include:
- Fully remote. Work from anywhere in the United States
- Health Insurance (Medical, Dental, Vision, Life)
- Employee Stock Option Plan
- Family Friendly Atmosphere
- Unlimited Paid Time Off
SDL2017
Skills
- copywriting
- project management
- customer experience
- ecommerce
- customer service
