Remote Job

Performance Marketing Manager

brightwheel

• Full Time
• Posted : 2 years ago

TELECOMMUTE                                       Location: Remote, US

• 5+ years of experience in marketing, with 3+ years in performance/digital marketing roles preferably in B2B SaaS organizations
• Experience with managing SEM/PPC and social media ad campaigns 
• Detailed knowledge and understanding of performance marketing strategies, tactics, and tools
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
• Track record of consistently delivering excellent results in a fast-paced environment
• Growth mindset with a results-driven approach to work (testing, measuring, iterating)

Responsibilities and Duties

• Own the strategy, execution, and tracking of paid channels (e.g., SEM, social, remarketing, direct mail, affiliates) to drive marketing performance in line with budget 
• Manage vendors/agency to launch and optimize campaigns, allocate resources based on performance, and achieve goals and ROI targets 
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, LTV, and other channel metrics 
• Collaborate with internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness 
• Support channel forecasting and budgeting to meet growth and ROI targets

Skills

• SaaS
• Communication
• B2B
• Marketing
• Performance Management
• Managing Skills
• SEM
• Collaborative
• ROI
• Monitoring