Senior Copywriter

• Posted : one year ago

California Applicants Only

The Client:

Our client is a global leader partnering with companies on sales enablement, revenue operations and thought-leadership. They are a forward-looking company with a global footprint. They now have 2,000+ in-house experts across 8 global locations. With more than two decades in business our client has worked with 100+ clients including game changers like Google, VMware, Dell EMC, SAP, and Amazon, and emerging players across several other technology-enabled industries. Their unique approach to problem-solving gives brands a clear roadmap on how they could turn data-driven human insights into actionable creative solutions.

The Role:

As a Copy Head, you will be responsible for successfully leading the copy and content team. You must help guide strategy as well as oversee the conceptual development, copy and design of a client(s) print, social, video and digital assets and campaigns. You are responsible for every area of execution, and must take ownership of your team's projects and anticipate impact. You must inspire and develop work that is conceptually rich and performance driven to achieve marketing/strategic goals, while also satisfy branding requirements of individual clients.

Job Responsibilities

• Be a strong strategic thinker who is capable of partnering with other leads like the art head and project managers to set a solid foundation from which great creative work can take shape
• Understand and implement a client's key strategic initiatives
• Be a strong, flexible, courageous writer and idea generator who can tackle the basics and also bring high-level concepts to the table when required
• Positively impact creative design, even though main background is in writing
• Show leadership in creating and executing fresh, innovative concepts that enhance response strategies and achieve objectives
• Leverage copywriting best practices to help the key stakeholders internal and external to reach strategic and targeted goals
• Be a strong, persuasive presenter who can lead client meetings and other events
• Ensure the development of consistently superior visual and messaging marketing materials that support marketing strategies and projects
• Be a problem solver who is flexible and seeks out workable solutions in a timely manner
• Participate in new business pitches when required
• Understand various clients' brand essentials and how to successfully apply their unique standards to projects
• Have moderate understanding of print and digital production
• Lead and inspire a team so employees stay motivated and desire professional growth
• Manage and mentor creative staff and freelancers to ensure their work meets the agency standards, including the ability to clearly articulate feedback and provide constructive over-site that elevates the creative product
• Know all pertinent industry, client, and product information, such as offer description, product features, product functionality, customer benefits, brand standards, production specifications, postage information, etc.
• Ability to meet aggressive deadlines and juggle multiple priorities.
• Ensure the timely development and execution of plans, campaigns and projects to assure earnings, growth, and profit goals are achieved
• Work with Senior Team members as needed to establish new strategic and creative tools and solutions to support the overall growth of the company
• Stay current on knowledge of emerging trends and technologies and the ability to institute best practices for traditional and digital marketing products

Qualifications:

• Bachelor's degree or equivalent work experience in copywriting, content writing, advertising, communications or ad school
• Minimum of 15 years of professional writing experience
• Knowledge of principles and practices for all communication channels
• Understanding of typography, color theory, corporate identity and branding, with a broad knowledge of current design and advertising is a plus
• Some knowledge of print, web usability, technologies and development methods
• Strong brand development experience
• Ability to write in different voices/styles and guide writers to do the same

Benefits:

• Full sweep of benefits (medical, vision, dental, 401k match etc.)
• Competitive PTO
• Fully remote role

Skills

• copywriting
• sap
• vmware
• content writing
• advertising