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Performance Marketing Manager

YAZIO
  • fullTime
  • Posted : one year ago

YAZIO was founded in 2014 and, with millions of users, YAZIO is one of the most successful nutrition apps in the world. YAZIO has a mission: To help as many people as possible live healthier lives through better nutrition. With users in more than 150 countries, we’re well on our way to accomplishing this goal. As a remote-first company, we promote a modern form of employment in which our team works together across several cities and countries.

Hey there!

We are looking for a Performance Marketing Manager who is a digital expert in the constantly-changing mobile marketing world. Your goal is to ensure YAZIO’s growth through various marketing channels and help skyrocket our presence within the nutrition and fitness industry. Let’s chart the next stage of YAZIO’s growth together and make YAZIO the most successful nutrition app worldwide!

This job is 100% remote and can be based in Germany, Italy, Spain, Portugal or the U.K.

Your Mission

  • Manage our UA and retargeting campaigns on GoogleAds and Apple Search Ads as well as some other smaller channels together with the Performance Marketing Team, and ensure sustainable growth through said channels.
  • Leverage analytics and reporting to drive channel optimization.
  • Drive the development of concepts and creatives, and work with our designers and agencies on digital asset creation to use on our channels.
  • Stay up to date on the ever-changing mobile marketing world, come up with new hypotheses and strategies for campaigns, propose tests, implement and evaluate test performances, and adjust or scale according to your findings.
  • Share reports, learnings, and best practices with different stakeholders, stay on top of developments within your channels, and proactively suggest strategy adjustments to reflect new industry trends and insights.
  • Identify new growth opportunities (new channels, new markets) and proactively pursue them.

Your Profile

  • MUST-HAVE: Strong affinity for app and mobile technology
  • A passion for performance marketing and the ambition to learn and grow into a top-notch performance marketing expert
  • 2+ years of professional experience with performance marketing channels, preferably mobile acquisition channels (Google UAC, ASA, etc.)
  • Excellent analytical skills, a data-driven mindset and Excel expertise as well as experience with data visualization/BI tool(s), such as Looker
  • Conceptual skills: You are a creative person who knows how to build creatives for UA
  • An independent, goal-oriented work ethic with a great eye for detail
  • Ability to recognize patterns and derive valuable conclusions
  • Fluent in English with excellent written communication skills; German is a plus
  • Fitness and nutrition knowledge is a plus

Why us?

  • An exciting product with millions of users in over 150 countries, localized in 20 languages
  • A remote-first culture, working 100% from home with options to join a co-working space or to work from abroad for several weeks
  • An international team with English as our company language
  • Access to state-of-the-art technical equipment (laptop, external monitor, etc.)
  • 30 days of paid vacation
  • High-impact work environment with short decision-making processes
  • A work culture characterized by focus and efficiency. We do not work overtime and, on the rare occasions this is necessary, you can take the additional hours off at another time.
  • Yearly company retreat and additional team events online and offline

Sound like you?

Ready to take YAZIO to the next level together and help people all over the world lead healthier lives? We look forward to receiving your application! Please provide the following:
  • Your CV
  • A cover letter and/or video explaining who you are and why you want to work at YAZIO
  • Feel free to send us something that shows us a little more about your interests (e.g., your Twitter/Instagram account or your blog/website)

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