Social Media Specialist

• Posted : one year ago

Job Description And Qualifications

Air Products, a Fortune 500 manufacturer of industrial gases, has an immediate opening for a Social Media Specialist at either our world headquarters in Allentown, Pennsylvania or as a remote U.S. work opportunity.

We are looking for a creative, innovative individual with a keen interest in and experience with social media to assist in implementing our global social media strategy. In the Social Media Specialist role, you’ll have the opportunity to work for a global, world-class company in the energy transition space to develop engaging content to tell our growth story and illustrate our inclusive and unique company culture on social media. You will play a key role within Air Products’ Corporate Communications team, working collaboratively with groups throughout the company on content creation, governance, and training.

Responsibilities

Organic Social Media

• Work with internal and external communications groups and regional business, HR, and communications and corporate relations teams to develop organic social media content, including drafting copy and creating visuals
• Coordinate scheduling and posting of organic social content to our global channels through our social media management tool: Falcon
• Ensure all content goes through the proper editing and approval process
• Assist with social media analytics reporting for organic social campaigns

Social Media Monitoring

• Monitor engagement on social accounts, flag issues as they arise, and work with global teams to resolve

Paid Social Media

• Set up, deploy, manage, and report on social media advertising or promotion campaigns for corporate initiatives, events, and recruitment

Other

• Assist in drafting social content to support speaking engagements, announcements, and thought leadership
• Help advance employee advocacy and assist in training employees in best practices
• Support regional Air Products social media account owners with content creation, distribution, and reporting
  

Required Skills And Experience

• Exceptional short-form and long-form writing abilities a must
• Excellent communications, collaboration, and coordination skills
• B.A. or B.S. in communications- or marketing-related field
• At least 3-5 years’ experience managing a brand’s social media (in-house or via agency)
• Creative mindset and willingness to bring forward new ideas
• Experience with designing, executing, and managing social media ad campaigns, both organic and paid
• Excellent understanding of social media best practices, including intricacies of each platform
• General knowledge of analytics and reporting capabilities desired
• Social Media Management tool (Falcon, Hootsuite, Sprout Social, etc.) experience desired
• Some design knowledge / photo and video editing experience desired

In addition to offering a comprehensive benefits package including holidays/vacation, medical, dental, life insurance and retirement plans, we also pride ourselves as being an organization where you can realize your potential through a tailored career path and be part of a company where you belong and matter.

To learn more, visit www.airproducts.com .

We thank all applicants in advance for their interest; however, only those applicants who are being considered for an interview, or are currently employed by Air Products, will be contacted.

We are an Equal Opportunity Employer (U.S.). You will receive consideration for employment without regard to race, color, religion, national origin, age, citizenship, gender, marital status, pregnancy, sexual orientation, gender identity and expression, disability, or veteran status.

Skills

• social media
• editing
• advertising
• video editing
• paid social