Marketing Copywriter & Content Specialist

• Posted : one year ago

We're looking for a hands-on, detail-oriented Senior Copywriter, who can excel in all forms of writing. You'll be the sole writer for all things short-form: ads, emails, social, web pages, direct mailers, in-app messaging, and anything else to help bring in customers across buying stages. This role requires someone who understands best practices for messaging in all stages of the funnel and customer journey.

You'll report directly to the VP of Marketing, who will guide the overall strategy, but this role is yours to shape. You'll be responsible for proofreading, editing, and modifying content across a wide array of communications and departments.

Qualification:

• Bachelors in any relevant field (marketing, creative writing, journalism, etc.)
• 5+ years experience as a marketing copywriter
• 2+ years managing a team of writers, including freelancers
• Portfolio of your work, showcasing a range of short-form copy
• Extensive knowledge of the UCaaS and CCaaS market
• Understanding of small business & mid-market customers and how to effectively message to them
• Knowledge of SEO keyword search and how to properly implement it in appropriate copy
• Knowledge of Google Workspace and Microsoft 365

Key Responsibilities:

• Write all short-form copy, including ads, emails, social, web pages, direct mailers, in-app messaging, and any other copy needs
• Work closely with the VP of Marketing to develop content strategies across all stages of the funnel
• Synthesize business goals, marketing, and campaign plans to create content strategies in a customer-centric way
• Interpret technical information and GTM strategy, creating persuasive copy concepts across customer buying stages
• Help create the brand voice and tone so all content is cohesive and consistent
• Serve as SME for the brand voice and editorial style guidelines
• Collaborate with team leads and creative staff from concept development to delivery of final deliverable
• Partner with designers to create the most impactful and cohesive content
• Use market response and learnings to curate more lead-generating messaging
• Identify content trends, best practices, and changing consumer preferences to ensure teams are up to date with industry dynamics and producing innovative content
• Additional copywriting duties as assigned, such as executive presentations and press releases

Skills:

• High energy, collaborative team member with a passion for scaling and growth
• Desire to work across departments from early stage to growth engine
• Exceptional ability to communicate value to decision-makers, manage relationships, and translate it into growth
• Using data to drive decision-making and tell a great story
• Know how to work in a matrixed organization to drive results at scale

Benefits and Perks:

• High ownership and exposure to leadership teams
• Opportunity to work and collaborate with a truly global team spread across 6 countries
• Stock options that have a great chance of becoming valuable
• Generous benefits, and a successful underlying business model
• Routine hackathons and learning boot camps to promote knowledge sharing
• Work from anywhere in the world

About SaaS Labs

SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Sequoia, Base10 Partners, and Eight Roads. Currently, their portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dial works (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics).

A 100% remote company, SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific).

Skills

• copywriting
• seo
• journalism
• editing
• proofreading