Strategic Marketing Analyst

• Posted : one year ago

Job Summary

Avantor is looking for Strategic Marketing Analyst that will perform analysis of data to drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers. This analyst will also perform data mining and in depth analysis of customer databases. Creates measurements such as response analysis, ROI, campaign dashboard development, etc. to ensure continuous campaign and program improvement.

This is a remote opportunity.

What we're looking for:

Education:

• Bachelor's degree or equivalent

Experience:

• 7 years experience in web analytics and database marketing
• Vendor management experience
• Mastery level Excel, Access, Snowflake, and data analysis experience

How you will thrive and create an impact

• Performs data mining/in depth analysis of customer database to identify, and makes actionable, key customer segments that can drive value for company.
• Creates closed-loop, highly quantitative measurement process to ensure continuous campaign and program improvement (e.g., response analysis, ROI, campaign dashboard development, etc).
• Creates control groups within each campaign to measure overall effectiveness of database marketing efforts.
• Analyzes, develops, and secures Prospect & Customer files as it relates to circulation, direct marketing & strategic planning.
• Supports and reports of quantitative analyses that drive strategic business decisions on all measurable aspects of multimedia direct marketing campaigns to acquire, retain, up-sell, and cross-sell customers.
• Identifies marketing opportunities by analyzing customer trends to enhance and create new business and/or programs.
• Performs complex queries and list pulls for direct marketing campaigns to prospects and customers. Monitors all campaign list requests to ensure that the appropriate audience segmentations, frequency of communication & other considerations are achieved.
• Analyzes campaign performance, effectiveness, and growth and makes recommendations to improve response and ROI.
• Oversees development of new and existing processes and audits them to ensure the accuracy of all programming and specific selection logic used to generate multimedia direct marketing campaigns.
• Web Analytics: Provides support/direction in factors affecting website visitor behavior, conversion, and customer retention rates.
• Performs other duties as assigned.

Why Avantor?

Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.

The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.

We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!

DISCLAIMER:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.
Avantor is proud to be an equal opportunity employer.

EEO Statement:

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about equal employment opportunity protections, please view the Equal Employment Opportunity is THE LAW Poster, EEO is the Law Poster Supplement, and Pay Transparency Non-Discrimination Provision using the links below.

EEO is the Law

OFCCP EEO Su pplement

PAY TRANSPARENCY NONDISCRIMINATION PROVISION

3rd Party Non-Solicitation Policy:

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

Skills

• strategic marketing
• web analytics
• multimedia