Remote Job
Digital Marketing Specialist
Global Guard Insurance- 8400 - 9600 USD per Year
- Full Time
- Posted : 12 months ago
An experienced, hands-on Digital Marketing Specialist is needed to lead our demand generation and marketing automation initiatives for a financial services company with multiple business lines in the United States
- Strategy, Branding & Value Proposition Development
- Marketing Plans & Initiatives
- Demand Generation & Marketing Automation Strategies
- Client Journeys, Channels & Funnels
- Budgets
- Reporting & Analysis
- Success Measurement (i.e., closed sales, gross revenue, net profit)
- Design and build websites, landing pages, data capture forms, and other digital properties
- Create targeted demand generation, lead nurturing & brand awareness
- Build social media, viral marketing, affiliate marketing, inbound marketing, public relations, SEO, SEM, pay per click and other campaigns
- Develop and create direct response marketing, lead scoring, lead ranking, lead routing, lead nurturing, demand generation, online sales funnel, marketing automation, and other campaigns
- Design and manage CRM and digital marketing system automation buildout and campaign execution
- Develop and create nurturing and drip campaigns, customer education programs, online webinars, customer retention programs, data and target list mining, list identification and management, other strategies and techniques
- Drive the writing and creation of financial related content with a compelling marketing message and call to action; including, articles, blog posts, marketing pieces, breaking news and updates and related content
- Marketing All Campaigns
- Results Reporting
- Marketing Calendar Management
- Forecasting & Campaign goal setting
- Marketing Program Refinement
- CRM System Refinement
- Budget Management
- Reporting & Recommendations
- Experience building digital marketing platforms and programs is mandatory
- Ability to configure and align systems digital marketing programs with CRM systems is required.
- Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing and Other Search Engines
- Social Media, Audio & Video; including, posting, metatags, production and editing
- Ad Programs; including, Google, Bing, LinkedIn, Facebook
- Effective verbal and listening communication skills
- Strong interpersonal skills and proficiency in oral and written English
- Some coding experience is highly desired
- Problem Solving/Analysis/Recommendations
- Financial marketing experience in a regulated industry (broker/dealer, registered investment advisor, banking, insurance, or equivalent)
- Flexibility, time management, and team player
- Own work equipment (laptop or desktop PC) with WINDOWS Operating System (OS)
- Stable internet connectivity
- USB noise-canceling headset
- Can start immediately and work in Pacific Standard Time (PST)
- Great Opportunity
Skills
- Digital Marketing
- Ad Serving
- Marketing Programs
- Marketing Analytics
- Interpersonal Skills
