Digital Marketing Manager (Remote)
May Mobility- 5000 - 6000 USD per Month
- Full Time
- Posted : one year ago
May
Mobility is transforming cities through autonomous technology to create a
safer, greener, more accessible world. Based in Ann Arbor, Michigan, May
develops and deploys autonomous vehicles (AVs) powered by our innovative
Multi-Policy Decision Making (MPDM) technology that literally reimagines the
way AVs think.
Our vehicles do more than just drive themselves - they provide value to
communities, bridge public transit gaps and move people where they need to go
safely, easily and with a lot more fun. We're building the world's best
autonomy system to reimagine transit by minimizing congestion, expanding access
and encouraging better land use in order to foster more green, vibrant and
livable spaces. Since our founding in 2017, we've given more than 300,000
autonomy-enabled rides to real people around the globe. And we're just getting
started. We're hiring people who share our passion for building the future,
today, solving real-world problems and seeing the impact of their work. Join
us.
Overview:
The Marketing and Communications team builds May's profile in the
marketplace and drives market growth. The team is highly integrated, and works
cross-functionally and with external partners across a range of marketing and
PR activity. In particular, the team works closely with Business Development to
support demand and lead generation, including sales assets. The Marketing and
Communications team owns May's visual and verbal brands externally in the
marketplace across paid, earned, shared, and owned channels.
We're looking for a detail-oriented, results-driven digital marketer with a
growth mindset to own the direction and execution of our strategic efforts to
increase brand awareness and grow market share through social media, paid
campaigns, demand and lead generation activities. As well as digital marketing,
the right candidate will have a brand publishing mindset with proficiency in
content strategy and development. You'll be an exceptional communicator with
superb interpersonal skills, who can interface with sales and leadership with
ease and work cross-functionally to deliver results.
Responsibilities:
This role requires both a growth and a brand publisher mindset: to create
the content our audience is looking for and then to optimize the path to
conversion. Editorial requirements include planning, content categorization and
structure, content development, distribution and measurement.
- Act as May's community
manager on social media with responsibility for social media planning and
execution including analysis and metric reporting
- Oversee email marketing,
monthly newsletter and lead nurturing efforts. Channel management of
digital content hubs and all supporting social channels including email /
newsletter distribution
- Oversee paid media
advertising campaigns on Google, and LinkedIn initially
- Create business development
assets and collateral including brochures, one-pagers and other material
for the BD toolkit
- Work with Product and
Business Development to plan and execute multi-platform digital marketing
campaigns
- Plan and run conversion
testing and other experiments; own the use of our marketing technology
platforms.
- Create and iterate on a
content calendar with consistent, high-quality content ideas and
generation
- Partner with the Sales and
Marketing teams on lead qualification and marketing-to-sales handoff
processes
- Collaborate with the
Commercial team to understand business objectives and revenue goals, as
part of the strategy development process
- Work with the website team
to create landing pages and other conversion opportunities.
- Ownership for all content
marketing initiatives to drive traffic, engagement, leads, that deliver
sales and customer retention.
- Brand guardianship – ensure
all external communications are consistent with our brand voice, style and
tone.
- Report on key results and
other predetermined KPIs on a regular basis, such as digital marketing
impact on web traffic, lead generation and trends.
Skills
And Educational Requirements:
- Bachelor's degree in
Marketing, Communications, Advertising, or a related field
- Historical track record of
success in a digital marketing and / or content marketing role
- Demonstrated experience
relating to the best practices and current trends of the main social media
channels
- 5-7 years experience
- Exceptional project management
skills, with a keen eye for detail
- Comfortable working in a
fast-paced, deadline-driven environment
- Self-directing and agile,
with the ability to quickly pivot strategies, as needed
- Experience with marketing
automation tools, list management, and other related platforms
- Passionate, curious,
creative thinker with exceptional analytical skills
- Team player with superb
collaboration, writing, and communication skills
- Has a finger on the pulse of
what's happening in digital marketing - the latest tools, trends and
innovations
- Creative eye for content
- Brings fresh ideas to the
table
- Customer and partner mindset
Don't meet every single requirement? Studies have shown that women
and/or people of color are less likely to apply to a job unless they meet every
qualification. At May Mobility, we're committed to building a diverse,
inclusive, and authentic workforce, so if you're excited about this role but
your previous experience doesn't align perfectly with every qualification, we
encourage you to apply anyway! You may be the perfect candidate for this or
another role at May.
Want to learn more about our culture & benefits? Check out our website!
May Mobility is an equal opportunity employer. All applicants for employment
will be considered without regard to race, color, religion, sex, national
origin, age, disability, sexual orientation, gender identity or expression,
veteran status, genetics or any other legally protected basis. Below, you have
the opportunity to share your preferred gender pronouns, gender, ethnicity, and
veteran status with May Mobility to help us identify areas of improvement in
our hiring and recruitment processes. Completion of these questions is entirely
voluntary. Any information you choose to provide will be kept confidential, and
will not impact the hiring decision in any way. If you believe that you will
need any type of accommodation, please let us know.
Note to Recruitment Agencies: May Mobility does not accept unsolicited
agency resumes. Furthermore, May Mobility does not pay placement fees for
candidates submitted by any agency other than its approved partners.
Skills
- Digital Marketing
- Ad Serving
- Marketing Analytics
- Communication
- Paid Media Advertising
