Remote Job
Copywriter (Remote)
Aspira
- 5000 - 6000 USD per Month
- Full Time
- Posted : 12 months ago
Position Purpose and Impact
- The Marketplaces and Private
and Local Campgrounds (PLG) Copywriter is a creative professional who
distills the essence of our brand personality into written communications
that connect with our customers. Executing and owning sophisticated copy
across multiple channels and platforms, this position is critical to
unique generation and translation of our marketing objectives into clear
creative ideas that can be executed and delivered to drive measurable
impact to our customers and business.
Responsibilities
- Write clear, clever, and
engaging copy that cuts through the noise, elevates the customer
experience, and tells a strong brand story connected to our
business-to-camper (B2C) and business-to-business (B2B) brands.
- Create and deliver a range
of cross-platform work from unique ideation to execution, across multiple
touchpoints which may include web, in-app, highly developed and creatively
captivating social posts, social media management, email, newsletters,
SMS, push, printed collateral, paid media content and/or SEO driven
articles/blogs.
- Create, manage, execute, and
track non-paid social by utilizing engaging, relevant and on-brand content
across our B2B and B2C brands.
- Own, organize, and update
the master brand book and our messaging system as it evolves. Tailoring
voice, tone, and content to various social channels, audiences, and
touchpoints.
- Partner with product,
marketing, sales, and other cross-functional teams to ensure consistency
and that our voice and tone translates well into all environments.
- Develop go-to-market
messaging across both brand awareness and digital growth channels.
- Work closely with internal
stakeholders and external agency partners to create on-brand and cohesive
messaging that achieves our goals.
- Actively research and
conduct audits of our brand and both direct and indirect competitors to
stay relevant and ahead of trends, utilizing insights data and consumer
research to fine-tune campaign creative.
- Differentiate products
through effective product-specific copy.
- Present work effectively to
get buy-in from cross-functional stakeholders.
- Promote Department and
Aspira policies and procedures, the quality of its products and
reputation, and consistently supports compliance and all applicable
regulatory initiatives by protecting the assets of the organization,
acting with ethics and integrity, reporting non-compliance, and adhering
to applicable regulations in tandem with Company’s policies and procedures.
- Lead the Department culture
as an extension and representation of Aspira Company culture, fostering
teamwork, collaboration, transparent communication, and accountability
within all actions.
Observes
a flexible schedule as needed to achieve business results and supports the
department and team with other duties as needed or assigned.
Qualifications
- Detail-oriented with the
ability to self-manage projects and prioritize needs.
- Effectively maintain
deadlines, deliveries, and communication to internal and external
partners.
- Utilizes correct spelling,
grammar, punctuation and structure throughout all materials created.
- Capacity to deeply
understand product and customer journeys.
- Performance-oriented with a
strong desire and initiative to explore the new and improve the old.
- Able to adhere to brand
guidelines and build upon them.
- Able to articulate thought
process and justify copy decisions.
- Team player that
participates in brainstorming sessions.
- Ability to multitask,
prioritize and project manage concurrent projects.
- Sense of urgency and able to
iterate quickly.
- Excellent presentation and
interpersonal skills.
- Articulate and
well-developed point of view about culture, with instinctive storytelling
skills.
- Strategically scrappy and
proactive doer with an entrepreneurial spirit who is flexible and adapts
well to a constantly evolving environment.
- Love of camping and the
outdoors a bonus!
Desire Education and Experience
- Bachelor’s degree in
English, Journalism, Communications, Marketing, or other related
discipline preferred.
- 3 – 5 years’ B2C brand
experience (in-house or agency) within a Copywriter position
- Previous B2B experience
and/or design experience within a Copywriter position beneficial.
- Proficiently writes for a
variety of outputs from three-word headlines to 1,000-word essays with
dynamic, flexible voice for a variety of audiences.
- Previous work experience
storytelling and narrative building with a visible proficiency in copy
editing and marketing copy.
Write
clear, clever, and engaging copy that cuts through the noise, elevates the
customer experience, and tells a strong brand story connected to our
business-to-camper (B2C) and business-to-business (B2B) brands.
Desired Hardware and Software Competency
- Microsoft Suites
Intermediate Level: Professional usage of suites in an office setting
- Experience with Adobe
Creative Suite, Canva, Braze and/or HubSpot preferred.
- 100% remote work from home
position
Skills
- Copywriting
- Copy Editing
- Editing
- B2C
- Communications