Digital Marketing Manager
So Good So You- 5000 - 6000 USD per Month
- Full Time
- Posted : 12 months ago
Summary: The Digital Marketing Manager plays a key role in crafting and executing the So Good So You digital marketing strategy. This role is responsible for So Good So You’s full-funnel digital marketing execution from awareness, to consideration, to conversion and retention through a wide range of digital communications including website, paid social, email, retailer support, and more.
Through a total understanding of retailer and company business objectives, the Digital Marketing Manager will develop digital marketing strategies to deliver with excellence, the agreed-to business results, including online customer experience, engagement, conversion, retailer support, and sales growth goals.
What
You'll Do:
- Full ownership of the
company website and campaign-specific microsites
- Strategize, plan and craft
email campaigns to achieve specific goals (e.g. increase trial and repeat
purchasing, retail activations)
- Plan, execute, and optimize
digital paid media campaigns on digital channels including Social (Meta,
TikTok, Pinterest), Google paid search, etc
- Strategize, execute, and
optimize digital retailer support to drive in-store ROI, including
retailer site sponsored search, Shipt, Instacart, etc
- Track, measure, and generate
regular reports tying in period-over-period growth and performance against
historical/platform benchmarks to optimize campaigns and templates
- Collaborate with internal
departments to establish specific campaign objectives, complete tasks, and
identify and solve problems
- Demonstrate a deep
understanding of drivers of performance for the brand. Lead business
analysis; monitoring and reporting business performance against KPI’s
- Identify opportunities and
issues to drive brand growth and profitability
Who You
Are:
- An experienced and
detail-oriented digital marketer with a creative and analytical mindset
who loves to share findings and actionable insights
- Passionate about testing,
learning and iterating, implementing learnings and evolving strategies and
tactics
- Able to work with a major
email service provider (specifically Klaviyo) to set up one-off marketing
emails, flows, and triggered emails
- Experienced at managing,
updating and optimizing websites (specifically Shopify)
- A quick learner with a genuine
interest in improving digital performance through a data-driven approach
- Thrives in entrepreneurial
company culture
- Self-starter,
problem-solver, and self- accountable
- Skilled at prioritizing and
managing multiple projects, taking initiative, and working collaboratively
- An excellent communicator—in
person, online
What you
Bring/Qualifications:
- Bachelor’s degree, in
marketing, advertising, journalism, communications, marketing or related
field is a plus
- Agency experience (external
or in-house)
- 4+ years of digital
marketing experience
- Demonstrated career success
in content strategy/content creation
- Proficiency in Google Ad
Manager, Klaviyo, Shopify, Meta Ad Manager
- Ability to research, plan,
and edit email and website content to engage distinct audiences and
deliver desired consumer action
- Ability to work
collaboratively and enthusiastically with others to achieve organizational
goals
About So
Good So You:
So Good
So You is a leading brand and manufacturer of premium plant-based functional
beverages in the exciting natural & better-for-you food and beverage
industry. Founded in 2014 in Minneapolis, we were recently featured as the top
20% of Inc’s Fast 5000 – the fastest-growing privately-held companies in the
US. So Good So You’s industry-leading premium probiotic juice shots are carried
in over 4000 locations in 47 states throughout the US. As a mission-driven
brand that does all things For the Love of Body and Planet ™, we strive for
diversity and inclusion. As a majority female-owned business, we advocate for
social justice and closing the opportunity-gap within our minority communities.
Our current workforce is 74% female and 46% BIPOC and we actively seek to hire
and support the career growth of minority, BIPOC and diversity candidates.
For the Love of Body and Planet ™
Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy-powered Zero Waste manufacturing facility and have a goal to be a Carbon Positive company by 2022. We believe in the power of community – surrounding yourself with healthy, happy people exponentially increases your chances of being healthy and happy too! We are following our passions and are committed to supporting our community – our employees, families, friends and customers – to find and follow their own passions!
Property of So Good Brand Inc.
Skills
- Digital Marketing
- Paid Social Media
- Ad Serving
- Marketing Strategy
- Content Creation
