Digital Marketing Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : 12 months ago

Company Overview:
Identity Automation is a Houston, Texas based software company that provides identity and access management (IAM) solutions for K-12 and higher education. Its flagship platform, RapidIdentity, safeguards learning environments, maximizes instructional time, and minimizes the load on Information & Educational Technology teams. Technology leaders turn to RapidIdentity for its best-in-class security capabilities, time-saving automations, and flexible approach to managing digital identities.

About the Role:
As the Digital Marketing Specialist at Identity Automation, you will support the planning, execution, and ongoing management of our digital marketing channels to drive awareness and demand generation within Identity Automation’s target market. The digital marketing specialist will be responsible for the day-to-day operations within Hubspot, our marketing automation platform, as well as planning, content creation, and execution within our digital channels, particularly email and social. The ideal candidate has experience with campaign execution, data analysis, and conversion optimization. This role reports to the Director of Marketing, but will work closely with the Demand Generation Manager and the entire Marketing team.

What makes you right for the position? You’re passionate about digital marketing and eager to take on new challenges that expand your marketing skill-set. You are a problem-solver with hands-on experience executing digital campaigns within email and social media channels. You are not only a planner and a doer, but a creative-thinker with strong writing skills who is savvy at crafting channel-specific copy that’s personalized for your target audience.

Responsibilities:

• Works closely with the Demand Generation Manager, Marketing Content Specialist, and other members of marketing and sales to plan and execute integrated campaigns across digital channels, such as email, social, website, and paid media.
• Manages day-to-day marketing operations within Hubspot, Triblio, and other platforms, including campaign and workflow set-up and updates, list and database management, notifications, template set-up, and scheduling.
• Manages the email channel, including content creation, set-up, metrics, as well as implementing testing and optimization tactics. Email types include: Inbound, outbound, customer, nurture, newsletters, event outreach, and more.
• Optimizes our current nurture campaigns (acquisition, onboarding, upsells, and engagement) and develops new concepts using analysis of different customer segments
• Uses HubSpot to build-out CTAs, landing pages, forms, blog articles, emails, and workflows.
• Manages social media accounts and calendar, focusing on growing engagement, conversion, and followers with relevant and interesting content
• Drafts social media posts spanning brand storytelling, press releases and company news, event promotion, industry topics, and product promotion.
• Analyzes data to measure success within email and social channels, while identifying new optimization opportunities to increase engagement and conversion
• Executes webinar and podcast setup and operations, using Go-To-Webinar, Hubspot, Buzzsprout, and other tools.
• Responsible for managing and maintaining campaign assets in Hubspot File Manager, Wordpress, and internal Wiki.
• Regularly implements website content updates, including building and updating pages and implementing Technical SEO updates, such as meta descriptions, header tags, linking, etc.
• Assists in the execution and management of paid media campaigns when necessary.
• Performs keyword research and monitors SEO performance, expansion, and optimization as needed.
• Implements conversion tracking using UTM codes, setting up goals & conversions in Google & LinkedIn, and tags and triggers in Google Tag Manager.
• Remains up-to-date on email, social media, and other digital marketing trends, topics and standard methodologies.
• Other duties as assigned.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business, or related qualification
• 3+ years of hands-on digital marketing experience, preferably in the B2B technology space
• Experience with HubSpot or equivalent marketing automation software
• Experience executing email campaigns with continual optimization
• Excellent interpersonal, oral and written communication skills
• Certifications, such as Hubspot, Google Adwords, SEMRush, a plus
• Basic HTML and CSS coding experience a plus

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Skills

• Digital Marketing
• Social Media Optimization (SMO)
• HubSpot
• Marketing Analytics
• Keyword Research