Content Marketing Manager
Medrio- 90000 - 102500 USD per Year
- Full Time
- Posted : 12 months ago
Job Summary:
At Medrio, our purpose is to save lives by providing clinical
researchers with the technology necessary to chase the next breakthrough in
public health. We are not shy about being a hyper-growth global company and are
on the hunt for a proven Content Marketing Manager to add to our best-in-class
Marketing team.
To thrive in this position, you must be a storyteller at heart who gets giddy
over creative word play, but also be execution-focused, actively accountable
for multiple content projects and delivering against tight timeframes.
The Content Marketing Manager will be responsible for creating, curating, and
managing content for various digital channels including websites, blogs, social
media posts, email campaigns, and more. They must be knowledgeable of the
latest industry trends and familiar with emerging technologies to ensure all
content is up-to-date and relevant. The ideal candidate should also have
experience developing content strategies, storyboarding, and editing.
This role reports to the Director of Marketing Communications.
Essential Duties and Responsibilities:
- Develop and execute an
effective editorial and content strategy for Medrio that is fully aligned
with campaign cycles to maximize success.
- Create an array of content
that incorporates videos, blogs, ebooks, and presentations
- Participating in analysis of
content performance and helping to develop plans to improve engagement and
effectiveness.
- Provide guidance related to
creative decisions and adjacent communications, such as social media and
advertising
- Align with digital marketing
for campaign optimization of messaging and distribution.
- Research and stay up to date
on the latest developments in search engine optimization, content trends
and user behavior
- Direct and manage day-to-day
communications and project tracking with creative teams, freelance content
creators, and agencies
- Conduct or participate in
interviews with Medrio colleagues, customers, and partners to develop
unique stories that showcase our solutions and services
Customers or Clients:
- Internal Departments -
primarily Marketing, Sales, Customer Success, Human Resources, and
Executive Leadership
- Third-party vendors -
SEO/SEM and website development agencies
- Public relations agencies
- Industry association and
thought leader partners
Education and Years
of Experience:
- 4+ years of content
marketing experience for a B2B SaaS organizations, eClinical industry
experience a huge plus
- Bachelor's degree in
Marketing, Journalism, or relevant work experience
Working Conditions:
- Required to participate in
frequent meetings using virtual technology like Google Meet or Zoom
- Extensive periods of time
sitting
Other Skills and
Abilities:
- Compelling storyteller with
a strategic and analytical mindset who can engage and educate customers
and prospects.
- Ability to quickly learn new
technologies as well as plan and execute on deliverables with minimal
supervision.
- Ability to prioritize
projects effectively, juggling multiple projects with tight deadlines.
- Team player who thrives in a
highly collaborative environment and has a proven track record of working
with cross-functional stakeholders to get the best results
- Innately curious and eager
to learn new things, with a bias for action
- A strong portfolio and a
proven track record of delivering high-quality content at scale in a
business-to-business marketing environment
- Proven ability to synthesize
complex information into compelling, persuasive messaging
- An eagle eye for detail and
intense pride in polished proofreading
- Multi-channel,
multi-tasking, multi-disciplinary - experience across campaign, social,
web, and email
- Synthesis of disparate ideas
to create analogies, metaphors, and other narrative devices to communicate
insights and inspire a community
Bonus Points:
- Experience scaling content
and messaging to global geographies
- Experience with the
Challenger sales methodology or Insight-based marketing approaches
- Proficiency working within
the Google Suite (Gmail, Google Calendar, Google Drive) and task management
systems like Asana, Wrike, or Monday.
Salary Range: $90,000 -
$102,500
About Medrio:
Medrio's SaaS offering is a key component in the pipeline of getting lifesaving
drugs to the people who need them. We automate the clinic trial process and offer
significant advantages over the competition: 75% lower cost, setup in days
rather than months, and much better ease of use. Founded in 2005 we are
privately owned, profitable, and are currently experiencing geometric growth in
terms of customers, revenue, and employees. We believe in wellness! Medrio
covers the cost of employee premiums for medical, dental, vision, life and LTD
insurance, gym membership, and we promote an atmosphere of work/life balance,
including flexible work schedules and unlimited PTO.
The Medrio team is made up of individuals with a wide array of skills and
interests, but all have a passion for providing the best possible user
experience for our customers. We are looking for smart, collaborative,
creative, and conscientious people to help us expand our product capabilities
and better serve our customers.
To see detailed information on the data we collect during the application
process, and how Medrio complies with data privacy laws, visit
our Careers page.
Skills
- Business-to-Business (B2B)
- Digital Marketing
- Content Marketing
- Campaigns
- Content Development
