MadKudu
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Founded in 2015, MadKudu is focused on tackling one of the hardest challenges facing businesses today: relevance at scale. Today we help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey - smart forms that dynamically re-route high-potential leads to a 'fast lane,' real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.
Content Marketing Manager
MadKudu- 5000 - 6000 USD per Month
- Full Time
- Posted : a month ago
MadKudu is the only predictive lead scoring platform built for B2B SaaS companies. We help go-to-market teams use data and signals to execute better segmentation, prioritization, and personalization of their leads and ultimately resulting in increased revenue.
- Content strategy: Develop comprehensive full-funnel content strategy for our core ICPs, included a channel strategy aligned to how they learn and buy. This strategy should include proprietary data to drive our unique perspective
- Content creation: Execute on content creation aligned to the content strategy in multiple channels including long-form, guides, podcast, and video
- Content distribution: Work with our demand generation lead to establish on effective content distribution strategy including influencer relations, marketing communications, communities etc
- Content analysis: Report on content performance as it aligns to company goals, working with the GTM team on learnings and improvements
- Bachelor's degree or equivalent start up experience required
- 3-5 years of experience in content marketing
- Exceptional communicator with the ability to tell a compelling story and to distill complex ideas into simple concepts for various stakeholders
- A natural sense of curiosity, an instinct to utilize Google and research to solve a problem or learn something new
- Experience and comfortability with new technologies (ie generative AI)
- Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
- Interview with Recruiter
- Interview with Future manager
- Work Sample + Virtual Onsite interview
- Values call
- Interview with CEO
- References
- Offer
Founded in 2015, MadKudu is focused on tackling one of the hardest challenges facing businesses today: relevance at scale. Today we help marketing & sales teams at B2B companies make the best decisions at every phase of the customer journey - smart forms that dynamically re-route high-potential leads to a 'fast lane,' real-time lead scoring to help prioritize the 20% of leads that generate 80% of revenue, and topical enrichment for outbound teams so they can focus on what they do best: helping companies who need their product get it faster.
Skills
- Communication
- Content Marketing
- Content Creation
- Content Strategy
- Channel Strategy
