Remote Job
The ideal candidate would possess the following skills, interest and experience:
Commensurate with experience.
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, unlimited PTO and 401k with company match. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction, and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. While we share a common set of values, we also are firm believers in the importance of diversity, equity, and inclusion, and we’re committed to making VisionPoint, as well as the higher-education industry, better by bringing diverse perspectives, experience, and beliefs to the table.
Digital Marketing Specialist
VisionPoint Marketing- 5000 - 6000 USD per Month
- Full Time
- Posted : 12 months ago
VisionPoint Marketing is looking for a Digital Marketing Specialist to join our growing Media team. The Digital Marketing Specialist is accountable for the successful planning, creating, launching, optimizing, and reporting on best-in-class digital advertising campaigns across a variety of channels, including Google, Facebook, Snapchat, LinkedIn, Twitter, TikTok and more. The Digital Marketing Specialist works closely with other VisionPointers to ensure we exceed client expectations and goals.
- Collaborate with Marketing Strategists and Account Directors in the development of digital marketing strategies and plans for VisionPoint’s clients.
- Execute marketing across all digital marketing channels including (but not limited to) programmatic media, SEM, and social media.
- Consult with our Media Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and present information to clients.
- Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.
- Regularly meet with internal and external stakeholders, including direct presentations to your assigned Higher Education clients.
- Utilize full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint’s Analytics team.
- Maintain current, in-depth knowledge of CRO best practices along with a wide variety of digital media channels, including paid social.
The ideal candidate would possess the following skills, interest and experience:
- Bachelor’s degree in Marketing or a related field or equivalent experience.
- 1-3 years of experience in a comparable role.
- Solid understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
- Currently hold or be able to obtain Google Ads and Google Analytics certifications within the first 30 days of employment.
- Strong verbal, written and interpersonal skills.
- Desire and demonstrated ability to thrive within a team environment.
- Impeccable organizational skills, attention to detail and follow-through, even and especially including the mundane administrative tasks that are essential to the job.
- Passion to deliver work that’s excellent and efficient.
- Ability to effectively plan, anticipate and take proactive, appropriate action.
- Thirst for knowledge and passion to learn and grow in your area of expertise.
- Sense of ownership and accountability to the goals, the client and the team.
- Willingness to actively contribute to VisionPoint’s culture and embody our values.
Commensurate with experience.
At VisionPoint, we believe that a strong culture is as much a valued benefit as health insurance, unlimited PTO and 401k with company match. That’s why it’s important to us that future team members connect with – and contribute to – our culture. Our communication, our collaboration, our satisfaction, and our growth are largely dependent upon whether we all, as individuals, embrace and live out our values. While we share a common set of values, we also are firm believers in the importance of diversity, equity, and inclusion, and we’re committed to making VisionPoint, as well as the higher-education industry, better by bringing diverse perspectives, experience, and beliefs to the table.
Skills
- Digital Marketing
- Google Analytics
- Marketing Strategy
- Google Ads
- Paid Social Media
