Remote Job

Digital Marketing Specialist

Surgimate

• 5000 - 6000 USD per Month
• Full Time
• Posted : 3 weeks ago

At Surgimate, we are on a mission to change how healthcare practices coordinate the most important part of their business – surgery.

Driven by a passionate and dedicated team, we are an enterprise SaaS company in the digital health space. We have built a market-leading product and brand position, counting some of the most reputable surgical practices in the US among our customers. We are gearing up for a major expansion nationwide, and that’s where you fit in…

We are looking for a digital marketing specialist to manage all implementations and operations of digital marketing campaigns. The ideal candidate will have a strong background in creating and implementing marketing content, with a focus on creating engaging and informative content that drives leads, conversions, and revenue growth. The candidate must be able to work collaboratively with the marketing team to develop and execute content marketing strategies that align with the company's goals and objectives. Join our team and be part of this exciting phase in the company.

Responsibilities:

• Create engaging marketing content for various channels, including blog posts, whitepapers, email campaigns, website copy, and social media posts.
• Manage and grow social media channels, with special focus on LinkedIn.
• Manage the content, design, and performance of the following digital channels:
• Company website (in collaboration with external consultants)
• Google PPC
• LinkedIn PPC
• LinkedIn organic posts
• Marketplace/partner sites
• Coordinate content production and logistics for trade shows
• Build and implement email marketing campaigns
• Create collateral for marketing & sales support
• Research and analyze market trends, competitor activities, and user feedback to inform content creation.
• Optimize content for SEO and monitor metrics to measure content performance and adjust strategies as necessary.
• Coordinate with designers and other team members to create visually appealing and engaging content that resonates with our target audience.
• Work with subject matter experts and customer success teams to ensure content accuracy and relevance
  

Requirements:

• 1-4 years relevant experience from a SaaS organization. Healthcare/Digital Health - advantage
• Native English speaker with excellent written and verbal skills
• Solid understanding of digital marketing and its practical implementation
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in Adobe Creative Suite, Canva, or other design tools.
• Interest and experience with video creation a plus!
• Understanding of social media best practices, algorithms, and trends.
• Strong analytical skills to measure and report on content performance metrics.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Ability to think creatively and outside the box to develop innovative content strategies.
• Can work independently with minimal supervision
• Experience with any of the following - advantage: WordPress, Google Analytics, SalesForce Pardot
• Associate's or Bachelor's Degree

Skills

• Digital Marketing
• Web Analytics
• Marketing Campaigns
• Digital Channels
• Adobe Creative Suite