Remote Job
The Digital Marketing Specialist will play a critical role in expanding Enhance’s DTC digital acquisition engine across search, display, social and affiliate. This jack of all trades role will be hands on in a wide array of marketing functions, including digital ad buying, copy writing, project management, and funnel optimization.
Digital Marketing Specialist
Enhance Health- 5000 - 6000 USD per Month
- Full Time
- Posted : 12 months ago
Requisition #:
The Digital Marketing Specialist will play a critical role in expanding Enhance’s DTC digital acquisition engine across search, display, social and affiliate. This jack of all trades role will be hands on in a wide array of marketing functions, including digital ad buying, copy writing, project management, and funnel optimization.
- Help to optimize scale a broad range of digital marketing strategies on both existing channels and test into new verticals within the digital landscape (Reddit, TikTok, etc.) to drive ACA member acquisition
- Learn how to do full funnel optimization, from account structuring and media buying to contact rate optimization and LTV/CPA ratios from the Digital Marketing Director
- Work closely with Enhance’s data analytics team to create real time reporting and funnel dashboards within Tableau
- Work closely with graphic designers, UX designers, and writers to create high quality direct response ads across a multitude of platforms
- Create custom targeting strategies across demographics and platforms for a wide range of consumer archetypes
- Constantly review KPIs and launch multi-variate tests to both provide insights and action upon them
- Tirelessly combine first and third party data to create insights to power increased campaign performance
- Help to manage Enhance’s relationships with ad platform account representatives
- 2-3 year of varied marketing experience- a knowledge of Google Ads and Facebook Ads Manager a plus
- Strong data and analytical skills are required- this role will be responsible for distilling multiple inputs into tangible outputs
- A demonstrated knowledge of and interest in the digital landscape is required- this role will grow into an expert digital marketer
- Experience working within performance marketing funnels- this position will be laser focused on metrics like CTR, CPL, CPA and LTV
- Medical
- Vision
- Dental
- Life
- 401(K) Matching 3% up to 6%
- PTO
- Holiday Pay
- Floating Holiday
- Many Perks
Skills
- Digital Marketing
- Analytical Skills
- Ad Serving
- Web Analytics
- Performance Marketing
