Enhance Health

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Digital Marketing Specialist

Enhance Health
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 3 weeks ago

Requisition #:



Full Time Regular

Job Title

Digital Marketing Specialist

: Travel




FLSA Status



Sunrise, FL or Remote

Date Posted

May 10, 2023

Reports To

Digital Marketing Manager

# of Openings



: [email protected]

: In reference to Job Req#



Job Summary
The Digital Marketing Specialist will play a critical role in expanding Enhance’s DTC digital acquisition engine across search, display, social and affiliate. This jack of all trades role will be hands on in a wide array of marketing functions, including digital ad buying, copy writing, project management, and funnel optimization.

Essential Job Duties And Responsibilities
  • Help to optimize scale a broad range of digital marketing strategies on both existing channels and test into new verticals within the digital landscape (Reddit, TikTok, etc.) to drive ACA member acquisition
  • Learn how to do full funnel optimization, from account structuring and media buying to contact rate optimization and LTV/CPA ratios from the Digital Marketing Director
  • Work closely with Enhance’s data analytics team to create real time reporting and funnel dashboards within Tableau
  • Work closely with graphic designers, UX designers, and writers to create high quality direct response ads across a multitude of platforms
  • Create custom targeting strategies across demographics and platforms for a wide range of consumer archetypes
  • Constantly review KPIs and launch multi-variate tests to both provide insights and action upon them
  • Tirelessly combine first and third party data to create insights to power increased campaign performance
  • Help to manage Enhance’s relationships with ad platform account representatives

Education, Skills And Experience
  • 2-3 year of varied marketing experience- a knowledge of Google Ads and Facebook Ads Manager a plus
  • Strong data and analytical skills are required- this role will be responsible for distilling multiple inputs into tangible outputs
  • A demonstrated knowledge of and interest in the digital landscape is required- this role will grow into an expert digital marketer
  • Experience working within performance marketing funnels- this position will be laser focused on metrics like CTR, CPL, CPA and LTV

Comprehensive Benefits Include
  • Medical
  • Vision
  • Dental
  • Life
  • 401(K) Matching 3% up to 6%
  • PTO
  • Holiday Pay
  • Floating Holiday
  • Many Perks

  • Digital Marketing
  • Analytical Skills
  • Ad Serving
  • Web Analytics
  • Performance Marketing

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