Remote Job
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
Digital Paid Media Manager -- Advertising / Marketing Specialist (REMOTE)
Rocket Clicks- 71500 - 71500 USD per Year
- Full Time
- Posted : 11 months ago
Job Description
The Strategist leads client engagements to successful outcomes, resulting in long-term client retention and scope expansion, as well as referrals to new business.
- Platform and channel selection
- Media mix budget planning
- Projection Tracker
- Cross-service opportunity analysis
- Performance analysis
- Experiment ideation and prioritization
- Lead regular communications (email, video)
- Quarterly Business Reviews
- Delegate and give feedback to rising Analysts
- Contribute to team playbook improvements
- Audit other client accounts, prospect accounts
- Seek out new trends, information, and industry insights
- Self-teach new tactical skills and emerging channels
- Participate with Manager on growth plan and coaching
- Problem Solving
- Uses rigorous logic and methods to solve difficult problems with effective solutions
- Looks beyond the obvious and doesn’t stop at the first answer
- Probes all fruitful sources for answers
- Can see hidden problems
- Is excellent at honest analysis
- Presentation Skills
- Effective in formal presentation settings, regardless of group size and seniority
- Can speak both to prepared data and focal points as well as controversial or in-the-moment topics
- Commands attention and can manage group process during the presentation
- “Reads the room” when something isn’t working and changes tactics
- Strategic Agility
- Anticipate future consequences and trends accurately; is future oriented
- Articulately paints credible visions of possibilities and likelihoods
- Can create competitive and breakthrough strategies and plans
- Visualizes entire marketing funnel and how owned and supported tactics work together
- Customer Focus
- Emphasizes understanding and meeting expectations/requirements of clients
- Acts with client in mind
- Establishes and maintains effective relationships with clients, gaining their trust and respect
- Strive to understand the client’s business, industry, competitive landscape
- Prioritization & Planning
- Identifies the most important priorities, and concentrates efforts of self and others on these
- Can quickly sense what will help or hinder accomplishing a goal
- Sets objectives and goals, and breaks down process steps to achieve them
- Functional/Technical Skills
- Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
- Google Ads (Search, Shopping, PMax, YouTube)
- Google Analytics (Goals, Attribution, Funnels)
- Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)
- 3+ years of experience in digital marketing
- Experience handling $80,000+ monthly media spend across multiple platforms & clients
- Prior experience with Lead Generation and E-Commerce businesses
- Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation
- Prior digital marketing agency experience
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
- Monday to Friday
- Marketing: 3 years (Required)
Skills
- Digital Marketing
- Ad Serving
- Marketing Agencies
- Lead Generation
- Facebook Ads
