Marketing and Customer Success Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : 11 months ago

We are seeking a highly motivated and skilled Marketing and Customer Success Specialist to join our dynamic cybersecurity client. In this role, you will develop and execute marketing strategies to drive brand awareness, generate leads, and support our B2B marketing initiatives. This is an excellent opportunity for a creative and analytical individual who is passionate about marketing.

Responsibilities:

• Develop comprehensive marketing strategies that align with company goals and execute marketing plans to promote our products and services.
• Design, implement, and optimize marketing automation sequences to nurture leads and convert them into customers.
• Leverage platforms like HubSpot to automate marketing processes and improve lead generation and customer engagement.
• Create compelling marketing copy for various channels, including websites, emails, landing pages, social media, and digital advertisements.
• Develop and execute B2B marketing campaigns targeting key industries and collaborate with the sales team to create marketing materials that support lead generation and account-based marketing efforts.
• Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings.
• Network with industry influencers, partners, and organizations to boost brand visibility, expand our network, and stay current on industry trends at events, conferences, and webinars.
• Utilize CRM systems to track leads, manage customer data, and generate reports on marketing activities.
• Develop and execute content strategies that align with marketing objectives, including blog posts, whitepapers, case studies, and other relevant content formats.
• Manage digital marketing channels, including social media, email marketing, and online advertising.
• Serve as day-to-day contact for assigned accounts, building trust and rapport while identifying areas of opportunity, highlighting best practices, and documenting both
• Review the customer journey, determine how it’s supported, and use a consultative approach to help clients overcome issues and achieve their goals
• Facilitate interaction and workflow among project team members, including third-party service providers, to ensure timely deliverables
• Collaborate, problem-solve, and/or strategize with team members on upcoming client meetings

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Strong understanding of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Proficiency in SEO best practices and experience optimizing website content.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Familiarity with WordPress and content management systems.
• Experience in B2B marketing, lead generation, and account management.
• Strong analytical skills and the ability to track and report on marketing performance.
• Self-motivated, detail-oriented, and able to prioritize and manage multiple projects simultaneously.
• Strong networking and relationship-building skills.
• Familiarity with online marketing channels and tactics.
• Inside sales experience is a plus.
• Ability to travel up to 15% for events and client meetings.

Skills

• Web Content Writing
• Business-to-Business (B2B)
• Search Engine Optimization (SEO)
• customer success
• Marketing Campaigns