Roo

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Social Media & Community Coordinator (Remote)

Roo
  • 65,000 - 75,000 USD per Year
  • Full Time
  • Posted : 11 months ago

About Roo


Happy vets make for happy pets.


Roo is on a mission to create a world of increased opportunity, professional empowerment, and improved animal care for animal hospitals and veterinarian professionals. By connecting hospitals in need with professionals with a new groundbreaking platform, our goal is to optimize hospital talent staffing and improve quality of life for veterinarians, all while giving pets a chance to have access to safe, high-quality care.


Over the next decade, Roo will unlock millions in economic opportunities, improve quality of life for tens of thousands of veterinarians, and facilitate millions of hours of pet care. We've been growing tremendously since launching in early 2019 and now seeing even more traction as we scale up fast, already generating millions in revenue while just scratching the surface.


We’re also proud to have Floodgate Fund as our lead investor, along with Logan Green (Lyft CEO) and Lyft's fund, AirBnB’s fund, and notable healthcare stakeholders also participating in our exciting journey


What We Do


Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users.


Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button. Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.


Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!


About The Role


We are seeking a talented Social Media & Community Coordinator to join our dynamic team who will drive our user social media and community engagement as Roo aggressively scales its platform to veterinary professionals. Our ideal candidate is passionate about crafting content that converts and thrives on engaging prospects and clients. In addition you are an experienced self-starter that knows the ins and outs of social media and comfortable deploying successful campaigns. This role will be a key player on our Marketing team and will be helping our Strategy team. This position will be responsible for supporting Roo’s growth marketing by planning, creating, and executing an engaging social media content strategy that drives growth across all our social media platforms.


Your Responsibilities


  • Manage and grow our social media presence, planning and executing community engagement
  • Monitor social media trends and adjust the content strategy accordingly
  • Create engaging content that resonates with our users
  • Develop and execute multiple branded content and social media calendars, including scheduling & posting social creatives, managing campaign flights as well as assist with paid social media
  • Interact and engage with Roo’s social media communities, users, and other stakeholders via the various social media accounts
  • Develop social media branding and content for our Roo University externship program.
  • Maintain and grow digital community groups for our users/unique stakeholders that foster recruitment and retention of Roo users
  • Suggest recommendations to adjust the social media marketing strategy for optimal results
  • Assist in execution of multiple newsletters from start to finish
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, KPIs, insights and best practices, and then act on the information
  • Manage content calendar and work cross functionally with other departments to facilitate the creation and publication of content (Blog posts, newsletters, emails, trade show promotion etc.)
  • Partner with People team to ensure Roo has a strong employer brand and that internal culture is shared via social channels

Qualifications


  • Wordsmith genius who loves to craft unique messages
  • Passionate about social media and creating engaging content
  • Have a creative flair and know how to capture an audience's attention
  • Bring something unique to the table, something that sets you apart from the pack
  • Detailed knowledge of current online social media tools and marketing trends
  • Experience thinking outside the box and returning results
  • Strong organization and time management skills
  • Excellent analytical skills and attention to detail
  • Organized and able to multitask
  • Ability to solve problems swiftly
  • Entrepreneurial spirit and a self-starter

Qualifications


  • 1-3 years of experience in social media marketing and content creation
  • Excellent writing, editing, and communication skills
  • Bachelor's degree in Marketing, Communications, or a related field/experience
  • Experience in B2B and B2C
  • Experience in Startup a bonus
  • Experience in HubSpot or marketing automation software a plusExperience with social media management tools (Hootsuite, Sprout social or any similar tools)
  • Ability to work independently in a fast-paced, remote environment and to juggle multiple ongoing projects, responsibilities and relationships
  • This position is remote, however candidates must be reside in AL, CA, FL, IL, MD, MI, MN, NY, NC, OR, PA, TX, UT, VA, or WA

We have diverse, passionate & driven team members from a variety of backgrounds. For permanent, full time employees, we offer:


  • Accelerated growth & learning potential
  • Compensation: $65,000-$75,000; commensurate with experience and location
  • Stipends for home office setup, continuing education, and monthly wellness
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional


premium buy up plans.


  • 401K
  • Unlimited Paid Time Off
  • Paid Maternity/Paternity and reproductive care leave
  • Gifts on your birthday & anniversary
  • Opportunity for domestic travel, including for regional team building events


Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.


We believe in diversity of experience and background, and understand that your individual experience may not check every box. We still encourage you to apply even if you are not confident in every expectation listed.


Ready to join the Roo-volution?!

Skills
  • Digital Marketing
  • Social Media Marketing
  • Social Media Strategy
  • Paid Social Media
  • Social Media Branding

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