Social Media Community Coordinator, Gaming

• 58,801.60 - 73,450.80 USD per Year
• Full Time
• Posted : 11 months ago

Why join us?

• Develop and execute a global community management strategy in collaboration with the marketing team designed to grow audiences, develop brand affinity, increase share of voice, leverage influencers, and increase revenue.
• Identify trends in social media and culture to determine and inform relevant opportunities for the brand.
• Initiate community listening campaigns and develop insights and recommendations to increase brand awareness, engagement, and loyalty
• Develop new and improve existing keyword lists to pro-actively listen to and support our social communities.
• Develop guidelines on tone of voice and community engagement, monitor and respond to comments, identify high-value segments.
• Build positive relationships with consumers, influencers, and industry professionals through thoughtful social interactions or initiatives such as giveaways.
• Ability to make smart, thoughtful decisions to create content for and responses to the community and influencers that are on message and on brand

• Collaborate with teammates to concept and create content customized for each channel as well as curate user-generated content. Support publishing across platforms that include Instagram, Twitter, Reddit, YouTube, Twitch, Discord, Facebook, and Pinterest, among others.
• Support influencer strategy, outreach, relationship management, and reporting on platforms such as Instagram, TikTok, Twitch, Twitter, YouTube and others.
• Support live event engagement and reporting
• Ensure all published content is consistent with brand social guidelines and standards.
• Assist with maintenance and optimization of our social media management tools.

• Utilize tools like Google Analytics, native platform insights, and social media management tools such as Sprinklr, Curalate, and CreatorIQ to generate insights, learnings, and recommendations that will increase customer lifetime value.
• Generate and present recommendations that improve channel, content, and community engagement performance.
• Provide thought leadership on emerging trends, platforms, and players to push Herman Miller Gaming to the forefront of social.
• A deep understanding and curiosity for social media and the associated tools, technology and platforms

• A Bachelor's degree in Journalism, Marketing, Communications, English, or a related field.
• Two to four years of social media management for brands; ideally within a complex, fast-paced corporate environment.
• Experience working in the gaming industry and a passion for Play a plus
• One to two years of hands-on experience using enterprise level social media management tools such as Sprinklr, Sprout Social, or a similar tool. Sprinklr experience a plus.
• The ability to interpret social media data and form recommendations to improve performance.
• A deep knowledge of trends in social media technology and consumer behaviors as well best practices for brands.
• Curiosity in what’s trending on social media and why people are talking about it.
• Cultural awareness and an understanding of how to thoughtfully engage with a diverse array of people and perspectives.
• Exceptional verbal, written, and presentation skills.
• An eye for details like grammar, punctuation, and tone.
• The ability to be self-motivated and a proactive problem-solver.

Skills

• Social Media Management
• Social Media Marketing
• Influencer Marketing
• Content Creation
• Brand Awareness