Remote Job
Senior Performance Media Buyer
Clever Digital Marketing
- 70,000 - 80,000 USD per Year
- Full Time
- Posted : 11 months ago
Role:
Senior Performance Media Buyer
Who you will report to:
You will report to our director of marketing.
Introduction:
Do you have a passion for running Facebook ad campaigns? Are you the type of person who loves seeing accounts scale through the growth of strategy and implementation? Do you like working behind the scenes, building campaigns, and seeing them flourish from the results of your efforts? If yes, then you are the person for Clever Digital Marketing (CDM).
We are continuing another strong year of growth, and by doing the same in 2023, we require an experienced Facebook media buyer to come in and manage a portfolio of home improvement lead generation accounts. Our clients are carefully vetted and brought to us through numerous sources such as home improvement events, referrals, social organic, or through our own FB ads (we practice what we preach).
The ideal candidate:
We are looking for our next team member at Clever – a hungry, hard-working Facebook Media Buyer with digital marketing experience and a relentless focus on hitting targets. Our ideal candidate must possess a strong desire to learn and solve problems, be intellectually curious and be willing to constantly improve. You love data; creating and presenting new campaign ideas, offering creative ideas and campaign strategies, and scaling our client's campaigns through results from your efforts. This comes with the help of our team, courses and internal resources, programs, 1 on 1 training & more.
What you will do:
- Upload, launch and manage high-level digital advertising campaigns on Facebook and Instagram.
- Increase traffic & revenue growth through the online advertising channel utilizing KPIs to determine actionable steps in the ad account.
- Compile and analyze performance data for ad creatives, landing pages, and offers to present to the media buying team.
- Manage between $180,000 - $300,000/mo in advertising budget
- Be able to curate angle ideas that you can use to create ad copy, creatives, and different messaging in your advertorials. Create branded and scroll-stopping graphics using Canva and the help of our creative team.
- Script out video ideas based on analysis, competitors, and KPIs that have a WOW factor. We have the perfect video team, you just need to script it out and have the ideation ready.
- Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
- Monitor competitors and frame their best practices to better improve your accounts.
- Solve random yet complex issues related to landing pages, pixel installation, tracking, and more.
- Craft killer copy that converts to cold audiences!
What you will need:
- Minimum 3 years of experience running lead generation via Facebook.
- Analytical and data-driven - must use and love data, your decisions must be driven by it without succumbing to over-analysis.
- Highly organized and detail-oriented with excellent communication skills, both written and verbal.
- Highly proficient with Google Drive (Google Slides, Sheets, Documents, etc).
- Self-starter with an innate desire to win - lots of initiative and ability to work independently on multiple projects in a fast-paced environment. Tenacious and persistent until you succeed.
Ideally, you will also have:
- Managed $500,000+ in FB budget.
- Experience with landing page builders such as ClickFunnels
- Understand basic marketing terms such as CTR, CRO, CPA, CPC, etc.
- A fundamental understanding of what factors increase conversion rates and how to identify opportunities.
- Proven ability to prioritize multiple projects with short- and long-term deadlines.
Working at Clever:
- Flexible work schedule
- Paid time off
- Provided Mac computer
- Home office budget
- Remote work – no need to step into an office.
- Bonuses – earn more as you deliver on your KPIs.
- Group benefits - Health, Dental & More
- Culture – a work environment with driven entrepreneurs who have self-purpose, encourage meaningful work, and constantly look to personally develop.
- Work abroad policy - need a new working environment? Our work abroad policy supports this.
Job Type: Full-time Employee
Salary: $70,000-$80,000 + Monthly bonus
Job Type:
Full-time
Schedule:
This position is Monday to Friday, 9-6 est
Skills
- Digital Marketing
- Advertising
- Campaign Strategies
- Lead Generation
- Growth Strategies