Job Title: Associate Manager, Social Media (TEMP) (1212072)
Client: Audible
Location: Newark, NJ
Duration: 9 months
Rate
If candidate is in NY-Metro Region (Newark Hybrid):
Max pay rate $54.66/hr
If Candidate Is In USA-Zone A Region (Remove/Virtual)
- Max pay rate $49.71/hr
Description
The Social Media team is looking for a junior social media manager to support the execution of social marketing content, as well as always-on brand content and entertainment programming on social media. They will be responsible for the execution of social marketing campaigns via project management, asset trafficking, and content publication. They will be responsible for uploading and tagging outbound posts across all channels (Facebook, Twitter, Instagram, YouTube) under supervision of Director of Social Media, as well as publishing in real-time on specific social media platforms. This position will also support operations across our team, including but not limited to, collaborating with external agencies, contributing to reference wikis, maintaining digital asset management tools, and other ad-hoc project management. You will be responsible for managing small-to-medium sized social media campaigns, have platform specific knowledge, and required to know how to use social management systems such as Sprinklr.
The ideal candidate has strong organizational and time management skills with the ability to set priorities, multi-task, and meet deadlines in a fast-paced environment. With hundreds of outbound posts across multiple social platforms every month, the coordinator is a crucial checkpoint for final assets, ensuring publication of social media content that ignites the imagination of our followers, reinforces brand loyalty, and drives traffic back to Audible.com for purchasing of audio content. By joining the experienced, high-performing social team, the coordinator will be exposed to nearly all facets of the Audible business, from creative ideation to integrated marketing to performance analytics and insights.
The ideal candidate has a keen understanding of the evolving social media landscape, they are able to achieve consensus in a highly cross-functional environment, contributing to campaigns and always-on content with ideas while maintaining laser focus on social goals and KPIs.
Responsibilities
Social Media Publishing and Platform Management
Under supervision of the Director of Social Media, responsible for updating overall social media content calendar in partnership with both internal teams and external agencies.
Schedule and publish all posts via appropriate approval queues in Sprinklr, ensuring final copy editing and proofreading before publishing.
Responsible for maintaining appropriate post architecture, such as alt-captions, link in bio tagging, appropriate handle tagging, attributable source codes, etc.
Leverage third-party tools (Sprinklr) and platform publishing as needed
Stay up-to-date on the latest specs and formats for Facebook, Twitter, Instagram, YouTube and TikTok and able to brief creative partners as needed
Create and maintain, along with the Director of Social, a guide with asset examples and learnings to be regularly updated and shared with partner teams
Contribute to always-on social media content strategy by working with agency and team members on post ideas, themes, and real-time opportunities, optimized by channel
Project Management
Own the digital asset trafficking needs through the full life cycle from creative development through live posting
Manage delivery of all assets associated with all phases of campaigns, including accurate delivery and QA with Creative team and external partners
Support US Social Team in tracking and communicating project status, deliverables, specs, dependencies, and potential issues to internal and external stakeholders.
Work collaboratively with creative, marketing, and brand teams (project managers, designers, copywriters, creative directors, and strategists), as well as agencies, to communicate project status, deliverables, specs, dependencies, and potential issues.
Partner with senior Project Manager in the daily operational functions of the Integrated Marketing Team
Support the efforts of the Integrated Marketing team in the global migration to the new digital asset management tool, Iconik
Contribute to Social Team wiki page, maintaining reporting archives, best practices, and reference guides
Additional responsibilities may include: licensing fonts and third-party images or videos; arranging transcripts for audio files and/or video shoot footage; scheduling meetings
Skills/Experience Requirements/Qualifications
Proficiency in third-party social media tools like Sprinklr, as well as proficiency with native social tools (Facebook, Instagram, Twitter, YouTube)
Team player with a passion to work closely with others while maintaining an entrepreneurial, self-starter spirit in a dynamic, fast-paced work environment, managing numerous projects under tight deadlines.
Extremely organized with meticulous attention to detail: diligent and vigilant, articulate and analytical, focused, responsible and driven to excel
Previous experience with social media management, creative or advertising agency, or creative services preferred
Experience working with multiple stakeholders on multiple campaigns at any given time
Understanding of social networks' best practices design, functionality, users (best time to post, tagging influencers, character limit) across multiple social channels
Passion for Audible, social media, books and storytelling