Social Media Strategist

• 90,000 - 120,000 USD per Month
• Full Time
• Posted : 11 months ago

At MegaFood, our mission is to Grow a Healthier World.

• Strategy: Develop & refine the brand’s Social Strategy & Playbook, based on target consumer insights, brand strategy & positioning, data-driven performance analysis, and social platform trends.
• Content Planning: As a brand with a deep purpose and unique point of view on human and planetary health, MegaFood has the potential for rich, social-first content and storytelling. Content Planning fits within two distinct workstreams:
• Integrated Planning: Work cross-functionally with the Integrated Marketing Manager and key channel stakeholders to weave annual and monthly social content plans into bigger integrated campaigns and activations.
• Agile Social-Only Planning: Jump on social trends and brand storytelling opportunities to optimize social performance with content that lives soley on MegaFood’s social platforms.
• Content Creation: Develop brand-building and engaging social-first content – including both copy & creative. Content will reflect the Social Strategy above to engage our target audiences & grow the brand’s social followers/fans across priority platforms.
• Some Content will be produced by our creative partners, requiring the Social Media Strategist’s prompt direction, reviews & approvals, as well as UGC.
• The Social Media Strategist will also need to produce high-quality content themselves to enable agility, production efficiency, and social-first assets.
• Management & Optimization: Execute social post scheduling & boosting – from daily organic posts to boosting, targeting, and optimizing paid posts.
• Analysis & Reporting: Lead social performance reports, underpinned by rigorous quantitative data analysis and qualitative social listening, to enable continuous improvement across content execution & planning, as well as paid strategy & targeting. Weekly reports will summarize each week’s Social performance and inform immediate content & paid optimizations. Quarterly reports will inform integrated monthly planning as well as actionable updates to the Social Strategy. Such reports give this role much visibility among cross-functional stakeholders, agency partners, and MegaFood’s Executive Leadership Team (especially the VP of Marketing).
• Brand Partnerships: Activate partnerships with like-minded brands that will grow our audience reach, reinforce MegaFood’s brand equity associations, and drive trial of our products.

• 4-7 years of relevant social media experience with a proven track record for success across the above essential responsibilities – ideally with a CPG brand or agency. i.e., You are ready to jump in the deep end to immediately lead MegaFood’s social media step-change – from strategy to planning, execution, content creation & reporting.
• Social Media fluency across multiple platforms, particularly Facebook, Instagram, LinkedIn and TikTok. i.e., You live and breathe social media a natural and personal forum for conversation and engagement.
• Ability to efficiently create breakthrough content – both original and adapted. i.e., You are a skilled Social copywriter and thrive on producing engaging visual assets for Social performance. This includes platform-native video, graphic, photography and UGC.
• Ability to lead cross-functionally, manage up, present plans and reports to senior leadership, and manage strong agency partnerships. i.e., You don’t default to a siloed workstream but rather drive maximum results through cultivating strong partnerships and collaborative teamwork.
• Maintain a positive growth mindset & professional disposition – even under pressure. i.e., You are constantly looking to improve performance and build team culture – and you have fun doing it!
• Fluency with Microsoft Office (Excel, PowerPoint, Sharepoint), Asana, and various social management tools (e.g., Planoly, Iconosquare, SproutSocial, Brandwatch, Hootsuite, etc.) and content creation tools (e.g. Canva). Bonus: You are an expert in video creation tools (e.g., Animoto).
• Familiarity with the Vitamin, Mineral & Supplement (VMS) industry. Bonus: experience leading Social Media for another VMS brand.
• Passion for leveraging business as a force for good, and personally aligned to MegaFood’s mission to grow a healthy world for all. i.e., You are genuinely motivated to impact the health of people and planet, and you recognize an opportunity to live this every day through a job that shares your values. Bonus: experience working for B-Corp or other mission-driven brand.
• Ability to initiate and follow through on tasks & projects. i.e., You demonstrate exceptional prioritization, resource allocation, and stakeholder communication.
• Experience owning and managing budgets. MegaFood works with a variety of agencies and partners. The Social Media Strategist will manage all relevant accounts, as well as the Paid Social budget.
• Immediate experience managing community engagement is also a plus. i.e., You are able to promptly respond to comments and DMs on MegaFood’s social handles, as well as leverag social listening tools to engage in social conversations relevant to the brand and our mission.
• Bachelor’s Degree preferred. Relevant areas of study - Marketing, Advertising, Media & Communications, Business, Journalism, Statistics.

• Eligibility for our benefits on your first day of employment
• Paid time off to pursue your passion through our volunteer program
• Annual wellness reimbursement, fitness challenges, and lots more to keep you healthy!
• Generous time off programs including vacation and personal time and paid parental leave
• Opportunity to work with passionate people, who care about our mission and each other!
• Competitive salary and incentives:
• Salary range: $90,000.00 -$120,000.00 plus annual incentive. This represents the base salary range for this role. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, etc. This information is provided to applicants in accordance with state and local laws.

Skills

• Social Media Marketing
• Brand Marketing
• Content Creation
• User Generated Content
• Social Trends