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Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that's engaging and effective.
Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine's Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people's humanity knowing that each person's unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.
(For information about Articulate's privacy practices, please view our Privacy Notice)
Director, Content Marketing
Articulate- 5000 - 6000 USD per Month
- Full Time
- Posted : 11 months ago
As the Director, Content Marketing, you will be responsible for building a world-class performance-based content strategy that can drive GTM motions and amplify Articulate's leadership in the e-learning category. You will partner closely with core product marketing, growth marketing, revenue and success teams and subject matter experts, to develop a customer centric and data-driven content strategy that drives awareness, engagement, and pipeline via various marketing and sales channels. This role reports to the VP, Product Marketing.
What You Will Do
- Establish a insight driven framework for how content can support moving buyers along a journey, develop a content strategy that leverages that framework with consideration for various personas and segments (SMB to Enterprise)
- Develop deep understanding the relevant personas and industry audiences and write, edit and/or direct content to successfully engage those personas
- Conduct regular research and analysis to stay up-to-date with industry trends, customer insights, competitive landscape and industry influencers to identify 1st and 3rd party content opportunities
- Work cross-functionally with thought leaders, subject matter experts and the global GTM function to define areas of focus and key topics
- Manage the quarterly editorial calendar and content plan that provides visibility and content governance for major content gateways such as company blog and resource center.
- Support the development of a customer stories roadmap that brings the voice of our customers into marketing initiatives and aligns to business goals and priorities.
- Collaborate with internal and external resources to create engaging and impactful content for various channels such as website, blog, social media, email, webinars, video, and other digital assets
- Integrate content into sales plays and understand how content can support the key activities for sales generated pipeline.
- Provide POVs on content marketing best practices for how content can be leveraged across multiple channels in multiple forms, improving the efficiency of content investment and the consistency and quality of customer experience
- Create and monitor KPIs to measure the effectiveness of content marketing initiatives and optimize the strategy accordingly; regularly report on content marketing performance
- Engaging deeply on business/funnel metrics and proactively identifying how content can impact the business both near term and long term; engage in problem solving discussions on business performance
- Manage the process for content localization for international markets
- Lead a growing team of in-house content writers and/or content marketing managers
- Own relationships and manage external content partners
- Have 15+ years of experience building successful, scalable and high-impact content teams at other fast-growing B2B technology companies.
- Proven track record of developing and executing successful content marketing strategies for small, medium and large enterprise market segments that drive business results
- Experience developing content and supporting marketing programs for both SMB and large Enterprise customers
- Self-motivated, big picture thinker and problem-solver with a balance of strategic thinking and creativity
- Strong storyteller, writer, and editor with the ability to create and repackage content that is compelling, engaging and resonates with target audiences.
- Excellent product marketing and writing skills with an ability to develop content that incorporates our brand voice and product messaging
- Strong knowledge and thorough understanding of the principles of product marketing, advertising, promotional and digital content
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience working with SEO agencies and incorporating SEO requirements into copy
- Strong analytical skills and ability to measure content performance metrics, extract meaning and present recommended actions
- Ability to work independently with minimal direction while also functioning and contributing as part of a team
- Have a proven track record building and maintaining relationships with cross-functional partners, executives, thought-leaders, and subject matter experts across multiple teams
- Experience leading teams and managing external agencies
- Bachelors degree or equivalent work experience
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that's engaging and effective.
Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine's Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people's humanity knowing that each person's unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.
(For information about Articulate's privacy practices, please view our Privacy Notice)
Skills
- Content Development
- Content Marketing
- Search Engine Optimization (SEO)
- Digital Content
- Content Strategy
