The Glass Guru Enterprises, Inc.

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Content Creator & PR Specialist

The Glass Guru Enterprises, Inc.
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 4 months ago

Position Location: Corporate Headquarters, Plano, Texas (on-site or remote)

Position Overview:

The Glass Guru Enterprises, Inc. is seeking a dynamic Content Creator & PR Specialist to join the team. The successful candidate will be responsible for developing and executing the company's public relations strategies, with a focus on both digital and print media channels. This role is intended to be the voice of The Glass Guru brand and will be responsible for continuously growing our brand equity through all available public relations channels.

As a budding new franchise concept in 2007, The Glass Guru took the residential glass industry by storm and today it stands alone as the only franchise brand in North America offering a comprehensive bundle of cutting-edge residential glass restoration services, traditional glass repairs, window replacements, and niche residential specialty services. When it comes to residential and commercial glass, showers, windows & doors, one call truly does it all with The Glass Guru!

Entrepreneurs across the United States and Canada have taken notice and have joined in The Glass Guru’s mission to redefine what it means to be a “Full Service” glass shop. Working together, following the mission, vision, and core values outlined in The Guru Way business principles, The Glass Guru has become the fastest-growing company in the residential glass industry, and is just getting started. The Glass Guru is a recession-resistant model that has already stood the test of time, experiencing growth and record numbers every year since its inception, notwithstanding the challenges presented during The Great Recession and the Coronavirus Pandemic.

In January 2021, The Glass Guru Enterprises, Inc. relocated its Headquarters to Plano, Texas. The Founders continue to own their original franchise location in Roseville, California and remain committed to leading by example through living and operating by The Guru Way. The Content Creator & PR Specialist works under the direct supervision of the VP of Marketing & Communications and is central to the success of the Marketing Department. This position is fast-paced and multi-faceted. The Content Creator & PR Specialist will help develop and execute the organization’s brand and storytelling through all forms of digital and traditional marketing for local, multi-market, and national audiences.

We're looking for hard-working, team players who possess:

  • Bachelor’s Degree from an accredited four-year university REQUIRED - public relations, marketing, advertising, communications, journalism, business administration, business management majors or related field (preferred)
  • Minimum of five (5) years of experience in both print and digital public relations REQUIRED
  • Proven track record of identifying and securing media coverage and developing effective public relations strategies
  • Demonstrated ability to consistently manage and improve the company's authority score via the planning and execution of effective backlink growth strategies
  • Proficient expertise in content creation, utilizing different tones and voices as needed for varying audiences and channels
  • Excellent written and verbal communication skills
  • Strong organizational and project management skills coupled with effective time-management
  • Knowledge of social media platforms, content calendar creation and operation and how to leverage their use for PR purposes
  • Professional proven history of measurable, brand-impacting results
  • Growth mindset and passion for business
  • Knowledge of Glass and window industries is a plus
  • Experience performing PR functions with a home services franchisor brand preferred, but not required (highly preferred)
  • An ability to work at a fast pace while maintaining high-quality work while managing multiple projects simultaneously
  • Demonstrates competency in working individually as well as collaboratively as part of a team
  • Excellent interpersonal skills
  • Adept and thinking creatively and analytically
  • Commitment to excellence and continuous improvement and growth

Role and Responsibilities:
  • Develop and execute public relations strategies and campaigns that align with the company's goals and objectives
  • Build and maintain strong relationships with media outlets and journalists to secure media coverage and ensure the company's message is communicated effectively
  • Develop and create compelling content for press releases, media pitches, and other communication materials through various media and physical platforms
  • Monitor content to ensure effective engagement, consistency, web traffic trends and customer metrics, making recommendations and executing modifications when needed to ensure successful results
  • Ability to set up and attend trade shows and community events as needed or requested
  • Possesses the unique ability of preparing writing that is optimized for high-level SEO success
  • Create content for marketing collateral such as white papers, case studies, presentations, print ads, videos, etc.
  • Proofing or editing copy from other Internal team contributors, as well as 3rd-party writers as needed
  • Manage social media accounts and blogs creating content that engages and informs our followers across multiple platforms, utilizing company Soci content calendar
  • Monitor and analyze media coverage to measure the effectiveness of public relations campaigns
  • Collaborate with marketing and advertising teams to ensure a consistent message across all channels
  • Seeking out and creating collaborations for brand awareness
  • Ensure compliance with all applicable laws, regulations, and company policies related to public relations activities
  • Proactively initiate positive SEO growth through consistent hunting and gathering of valuable referring domain backlinks
  • Effectively leverage company performance successes, events and new team member or franchisee recruitment across all appropriate channels
  • Performs other duties as assigned

  • Medical, Dental, 401k, and generous PTO package.
  • Remote or hybrid flexibility for highly qualified candidates.
  • *** A salary range is noted for compliance with applicable state laws. The salary for this position may vary based on the candidate's location. We strive to offer competitive compensation that is commensurate with the local cost of living and market conditions. As a result, the final salary package will be determined after considering the candidate's skills, experience, qualifications, and the geographic location where the work will be performed.

Physical Requirements:

Ability to stand, walk, and move around for various and sometimes extended periods of time. Capable of lifting and carrying objects weighing up to 50 pounds infrequently. Must have adequate hearing abilities to effectively communicate with team members and respond to auditory cues and conduct telephonic conversations. Please note that reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. The duties and requirements listed are intended to establish the general nature of the work and are not to be considered an exhaustive list.

Our company is committed to providing equal employment opportunities to all individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws. We embrace diversity and inclusion as core values, and we strive to create a work environment that is fair, inclusive, and free from discrimination or harassment. We believe that diversity brings a wealth of perspectives, experiences, and ideas, fostering innovation and enhancing our ability to serve our customers and communities effectively. Our hiring decisions are based on qualifications, merit, and business needs. We are dedicated to ensuring that every employee, candidate, and job applicant is treated with respect and afforded equal opportunities throughout the employment relationship. We encourage all qualified individuals to apply for positions within our organization and join us in our commitment to diversity, equal opportunity, and creating a supportive and inclusive workplace for all. If you require any accommodations during the application or interview process, please let us know, and we will make reasonable efforts to accommodate your needs. We are an equal opportunity employer and comply with all applicable federal, state, and local laws governing nondiscrimination in employment.
  • Please submit a link to your professional portfolio, if available.

This is a remote position.

Glass Guru is a franchise system. Each location is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Glass Guru Corporate.

  • Content Creation
  • Content Strategy
  • Public Relations
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)

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