As Senior Social Media Manager, you will be responsible for managing all of Kickstarter's social media accounts and for driving engagement on these channels. This includes owning all social media efforts from planning through implementation, delivering creative and highly engaging social content, and developing social media strategies for company-wide initiatives. This role will also support key creators on our platform by promoting their projects to our global audience. This role will also provide support to backers and creators as needed.
Develop and implement a comprehensive social media strategy for Kickstarter's social channels including Instagram, Twitter, LinkedIn, TikTok, YouTube, and Facebook.
Identify unique demographic nuances of each social media platform and create individual growth and engagement strategies for them.
Manage the creation of all of Kickstarter's social media content, including written copy, images, videos, and other multimedia.
Ensure that Kickstarter's social media content is engaging, relevant, timely, communicates our brand ethos, and supports the creators and backers who use our platform to bring creative projects to life.
Manage Kickstarter's social media content calendar so that it aligns with communication needs across the company.
Strategically identify creators to highlight across our platforms and maintain a consistent content calendar which focuses on velocity and quality.
Manage Kickstarter's social media community. Engage with followers, monitor comments and mentions, answer questions, and provide support.
Use real-time events with cultural and audience insights to develop reactive social strategic concepts.
Be a trusted partner within the brand team when developing campaign strategies involving social media platforms.
Track, analyze, and report on social media metrics to understand the performance of Kickstarter's social media content and the success of our overall social strategy.
Stay up-to-date on social media trends and best practices to ensure that Kickstarter's social media strategy remains relevant and effective. Lead our strategy around testing new social channels and social media platform features.
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