GardaWorld

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Content Strategy Specialist - Remote

GardaWorld
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 4 months ago

Job Description


ECAMSECURE (a GardaWorld Company) is the pioneer and industry leader in the manufacture of outdoor video surveillance equipment and video monitoring for over 15 years. Video monitoring is one of the most important investments a company can make to protect assets, employees, and customers. Located in sunny Long Beach, CA we are an established, stable and busy company poised for rapid growth.


The Role


This is a unique opportunity for a candidate looking to be a part of a growing business.  As a member of our ECAMSECURE team you will have the opportunity to work with dedicated individuals.  


Located in Long Beach, CA, we are looking for a tech-savvy and proven Inbound Marketing Specialist to expand our company’s digital footprint, awareness, subscribers and leads. The Inbound Marketing Specialist will be responsible for the content strategy, execution and coordination of all digital content and will have experience in cross channel content marketing and content optimization including text, audio, video and image content, social media marketing and search marketing.



What We’re Looking For


  •  Work with agency partners to Create 1-2 resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include eBooks, whitepapers, infographics, guides, etc.).
  • Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers. 
  • Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  • Collaborate sales, customers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Help build and manage our editorial calendar and written guidelines.
  • Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.
  • Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Manage updates to the website.
  • Help create and edit video assets for product tours, webinars, and social media.
What You’ll Need To Bring To The Table


  • BA/BS in Marketing Communications, Journalism, or English.
  • 1-3+ years of work experience in Inbound / Content / Social Media marketing.
  • Excellent communication skills -- you will interact with customers and cross-functional teammates regularly.
  • Experience producing content for the web specifically, as well as channel-specific knowledge.
  • Experience building online audiences.
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Proficiency in Pardot marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. (Inbound Certification Required)
  • Bonus skills: Content Management Systems (Drupal), Adobe Creative Suite including video editing.


What Makes Us Smile At ECAM


  • Great medical, dental, vision insurance
  • Flex Spending Accounts
  • 401K match!
  • Generous PTO
  • Really nice state-of-the-art Command Center
  • Fabulous industrial style headquarters
  • Stress reliever pool table
  • Perks at Work and other Company Discounts
  • We enjoy promoting from within the ranks!
ECAMSECURE, a GardaWorld Company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.


Whelan Security of California, Inc.


CA Private Patrol Number: 16344


Qualifications


Education

Skills
  • Digital Marketing
  • Social Media Marketing
  • Marketing Analytics
  • Inbound Marketing
  • Blogging
Apply

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