Remote Job
Content Strategy Specialist - Remote
GardaWorld- 5000 - 6000 USD per Month
- Full Time
- Posted : 11 months ago
Job Description
- Work with agency partners to Create 1-2 resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include eBooks, whitepapers, infographics, guides, etc.).
- Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
- Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
- Collaborate sales, customers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Help build and manage our editorial calendar and written guidelines.
- Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy.
- Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Manage updates to the website.
- Help create and edit video assets for product tours, webinars, and social media.
- BA/BS in Marketing Communications, Journalism, or English.
- 1-3+ years of work experience in Inbound / Content / Social Media marketing.
- Excellent communication skills -- you will interact with customers and cross-functional teammates regularly.
- Experience producing content for the web specifically, as well as channel-specific knowledge.
- Experience building online audiences.
- A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
- Proficiency in Pardot marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. (Inbound Certification Required)
- Bonus skills: Content Management Systems (Drupal), Adobe Creative Suite including video editing.
- Great medical, dental, vision insurance
- Flex Spending Accounts
- 401K match!
- Generous PTO
- Really nice state-of-the-art Command Center
- Fabulous industrial style headquarters
- Stress reliever pool table
- Perks at Work and other Company Discounts
- We enjoy promoting from within the ranks!
Skills
- Digital Marketing
- Social Media Marketing
- Marketing Analytics
- Inbound Marketing
- Blogging
