Remote Job
Director, Social Media & Community
Hatch- 5000 - 6000 USD per Month
- Full Time
- Posted : 11 months ago
About Us
- You’ll examine our current strategy, including our publishing, content, cadence, previous campaigns, tactics, wins and misses. You’ll immerse yourself in the Hatch business and core initiatives and form a theory about what social media at Hatch could look like and capture it in a strategic plan. You'll listen to what our consumers are telling us online. You’ll build foundational relationships with your cross-functional partners and peers.
- You’ll begin to put your strategic plan into action. You’ll test and learn into your content and publishing strategy, staff key positions, build campaigns, select partners, and begin to grow our audience. You'll also narrow in on the right voice, content buckets, channel mix, and influencer approach. You'll become a key source of customer feedback to inform products, content and marketing. You'll work closely with our marketing ops organization to develop a flexible and fast A/V production model. You will also recommend an approach for building a dedicated beta community of parent and adult Hatch consumers. You'll use our brand cache to build relationships with our top influencers, journalists and celebs online. You'll collaborate with comms, growth and marketing to generate effective, talkable creative campaign work. Finally, you'll identify new channels for Hatch to explore.
- You'll create a community in which our news and activity is received with love and passed along with enthusiasm. You will have taught the business the value of the social media function, earned even more trust and resources, and you’ll be able to elevate Hatch social media to be on par with the top brands of our size in any industry. You'll have a handful of viral moments to add to your portfolio. You’ll be a trusted voice in the room and have the space and resources to be as creative as you want to be. You'll have hit your stride as one of the industry’s best and brightest social media and community leaders.
- You’re a 5-star leader and manager. You know how to find and attract talent and motivate employees and freelancers to do their best work.
- You understand business, you know how to operate at an executive level, and you can absorb a lot of ambiguous information to make smart decisions quickly.
- You're risk-tolerant and learn by experimenting. You're not precious and move quickly.
- You know when to produce cheaply and when something merits higher production values.
- You value looking at performance data to help inform your creative work.
- You are a student of the discipline and observe and learn from other brands and accounts. You have a strong network of external freelance partners.
- You’re a culture vulture, you read and watch everything, and you know what people are talking about.
- You know how to spot a story and conjure a great headline. You are communications savvy and know how to say the right thing in the right moment.
- You’re creative and eager to partner with social media and creative marketing functions to make campaigns even bigger.
- You’ve got grit and hunger.
- You’ve worked in editorial, publishing and/or branded social media industry for at least 10 years with relevant brands and demonstrable viral moments under your belt.
- We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
- We have an amazing leadership team led by a second time, female founder, who truly values our employees and lives the company values each and every day.
- You have an opportunity to make a large impact in people’s lives with something everyone craves: a good night’s sleep!
- Our team is high empathy, high performance - you’ll do career-defining work with great humans around you and supporting you.
- We are backed by world class investors including True Ventures and have excellent revenue growth.
- We let you take care of the things that matter in your life outside of work by offering a flexible/remote work environment.
- 100% paid medical, dental, and vision for employees and 80% coverage for dependents
- Meaningful equity
- 401(k) match with no vesting schedule
- 16 weeks paid parental leave for those important moments in life
- 12 free therapy sessions on Samata Health's platform
- Financial Support for Family Planning
- Remote office allowance
- Monthly Internet reimbursement allowance
- Friends and Family discount on our products
- Discount program from popular brands in travel, entertainment and retail
- Many other spontaneous perks
Skills
- Influencer Marketing
- Social Media
- Creative Marketing
- Acquisition Marketing
- Communication
