Remote Job
In the past year, our GTM team grew from 2 to 10+ as we doubled down on core Growth channels and experimented across new channels, playbooks, and lead-gen tactics. As we deliver a roadmap to handle 10x our current volume and our team’s headcount continues to grow, we are looking for a creative and strategic Content Marketing Manager to empower the team. As a Content Marketing Manager, you will play a crucial role in setting and driving our content strategy. You will establish our brand presence in the legal industry by developing engaging content for our target audience to build awareness, drive customer acquisition, and retention.
Illustrative responsibilities include:
We seek to empower all of our team members to fulfill our mission of making the world a more just place, regardless of our team’s function, geography, or experience level. To that end, we offer:
Content Marketing Manager
EvenUp- 5000 - 6000 USD per Month
- Full Time
- Posted : 11 months ago
EvenUp is a venture-backed generative AI startup that ensures injury victims are awarded the full value of their claims, expanding the $100B+ in awards granted to injury victims every year. Every year, the legal system has made it difficult for millions of ordinary people to seek justice, especially for folks without means or who come from underrepresented backgrounds. Our vision is to help these injury victims get the justice they deserve, irrespective of their income, demographics, or the quality of their legal representation.
In the past year, our GTM team grew from 2 to 10+ as we doubled down on core Growth channels and experimented across new channels, playbooks, and lead-gen tactics. As we deliver a roadmap to handle 10x our current volume and our team’s headcount continues to grow, we are looking for a creative and strategic Content Marketing Manager to empower the team. As a Content Marketing Manager, you will play a crucial role in setting and driving our content strategy. You will establish our brand presence in the legal industry by developing engaging content for our target audience to build awareness, drive customer acquisition, and retention.
Illustrative responsibilities include:
- Create compelling and informative content pieces, including blog articles, whitepapers, case studies, website content, social media posts, webinars, and more
- Manage content production and coordinate with freelance writers, subject matter experts, and other stakeholders
- Optimize content for search engines (SEO) and ensure it aligns with best practices
- Develop and execute content distribution strategies across various channels, including our website, blog, social media platforms, email marketing, and industry publications
- Collaborate with the marketing team to leverage paid advertising, SEO, and social media to maximize content reach and engagement
- Conduct market research and competitor analysis to identify content opportunities and trends within the personal injury and wider legaltech industry
- Drive cross-functional projects to define content themes, topics, and formats that resonate with our target audience
- Establish EvenUp as a thought leader and technical expert in the legal industry by securing press, participation in industry forums, and speaking positions at relevant events
- Guard our brand voice and tone across all content pieces
- 2+ years of professional work experience in Content Marketing, Brand Marketing, or Marketing Communications within a SaaS or technology-driven organization.
- Strong writing, editing, and proofreading skills, with the ability to create engaging and concise content.
- Excellent understanding of content marketing principles, SEO best practices, and social media platforms.
- Familiarity with legaltech or the legal industry is a plus.
- Experience conducting market research and competitor analysis to inform content strategy.
- Analytical mindset with the ability to track content performance and make data-driven decisions.
- Able to work with a high degree of autonomy in a fast-moving startup or a hyper-growth environment.
We seek to empower all of our team members to fulfill our mission of making the world a more just place, regardless of our team’s function, geography, or experience level. To that end, we offer:
- Fully remote setup - work from wherever you feel is best (Plus a stipend to upgrade your home office!)
- Flexible working hours to match your style
- Offsites - get to meet your coworkers on a fully-expensed trip every 6-12 months!
- Choice of great medical, dental, and vision insurance plan options
- Flexible paid time off
- A variety of virtual team events such as game nights & happy hours
Skills
- Digital Marketing
- Web Content Writing
- Brand Marketing
- Content Marketing
- Product Marketing
