selfpublishing.com

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Content Marketing Specialist

selfpublishing.com
  • 40,000 - 65,000 USD per Year
  • Full Time
  • Posted : 10 months ago

Watch this video first: https://youtu.be/GMHsuiMtUXo


We’ll be accepting applicants until July 7th, 2023. Be sure to apply before then.


The Content Marketing Specialist is responsible for growing traffic on TheBookDesigner.com. This is done by prioritizing whatever you see fit that will grow that # as fast as possible. The goal here is to grow “high intent traffic” (aka. people who are likely to do business with us to help with their book), not vanity traffic that’s unlikely to convert.


Your day to day duties will likely include:


  • Blog post updates & republishing for user experience / reader improvements - this includes, but is not limited to blog post consolidations, image and link fixes, having the right CTA for right posts, re-writing or improving the writing, adding videos to posts, etc.
  • On page SEO optimizations
  • Technical SEO fixes: fixing broken links, internal linking, schema, 301’s, etc
  • Backlink acquisition: create content and infographics that grows the # of inbound links the site is getting and outbound reach to help grow our backlink profile
  • Improving the overall quality of the content and user experience on the site.
  • Publishing new articles on the site (when necessary) - this includes, but isn’t limited to uploading posts, SEO on page improvements to raise RankMath scores, following publication process checklist / project.
  • Adding & updating affiliate links (when affiliates are mentioned) to improve Affiliate Revenue from organic sources


This role will be accountable for the following KPIs:
  • TheBookDesigner.com Organic Traffic - double traffic by the end of 2023
  • Content Quality
    • # of posts updated/republished per month (20+ personally per month)
  • Improve UX, branding and CO of the site to grow leads & Qapps


You MUST be:


  • Ready to learn, be challenged, and grow a ton
  • A self-starter who is obsessed with continuous improvement
  • A team player who believes that the best things are accomplished through teamwork
  • Organized, detail-oriented, and a systems thinker
  • An experienced coach/strategist who isn’t afraid to get their hands dirty, be scrappy, and execute quickly
  • Ready for a challenge and excited to take ownership of facilitating virtual and in person workshops


NOTE: This position is full-time and virtual. Meaning you can work from anywhere. The team here at SPS is located around the world, with the majority of us in North America. Preference for this position is someone working in the US or Canada.


DISQUALIFIERS: Please DO NOT apply to this position if you:


  • Have no interest in books (and using books to change people’s lives)
  • Have less than 2 years of experience
  • Are not a team player


If none of these things can be said of you, then please continue reading...


Roles And Responsibilities


Qualifications:


At SelfPublishing.com, we value work ethic, coachability, and past results you’ve delivered significantly more than your degree (or lack thereof), GPA, etc.


Have you delivered results in a similar role in the past? If so, that’s what we’re looking for.


That being said, feel free to apply even if you don’t “tick the boxes” below. Just be sure to mention that in your application + why we should consider you.


Required:


  • Experience doubling or tripling traffic on a site using great content and SEO
  • Design and user experience knowledge
  • Great writer
  • Personally passionate and knowledgeable about the book industry
  • Perfect written English, excellent spoken English


Preferred:


  • A proven track record with tangible results
  • 2 years of experience
  • Has published a book on Amazon


THE PAY


  • Competitive pay: $40,000-$65,000 annual base pay varying with experience
  • Performance Based Bonus Potential: Marketing incentive comp; after 6 months to 1 year depending on performance
  • Top tier healthcare: your choice of high-quality healthcare (for US-based full-time employees)
  • Self-Care on the company!
    • This can also be used for items like house cleaning, massages, gym memberships and float tank therapy!
  • Work remotely: save $5k/year in commuting costs and 100+ hrs each year (aka. 2 ½ extra weeks of “time off”)
  • Ability to earn into a revenue-based compensation structure after 18-24 months of full-time employment exceeding KPIs
  • Newly unveiled company 401K plan with company match to help your plan and prepare for retirement
  • Bi-annual team offsite retreats in really incredible locations! (i.e. We just got back from Cancun!)
  • Access to the company training budget to expand your skills and become the absolute best version of yourself!


ABOUT SELFPUBLISHING.com:


Click here to check out a video from our CEO Chandler Bolt to find out what it’s like to work at Self Publishing School.


SelfPublishing.com is an online education company that teaches people how to write, market & publish their first book in as little as 90 days.


We provide people with more opportunities, confidence & income through publishing a book.


Our program is by far the best on the market which is why we have one of the highest student success rates of any online training company. We genuinely care about the success of our students and provide a great avenue for them to be successful.


Our company is driven by 2 unique viewpoints:


  • It’s not about the book. It’s about what the book does for you.
  • In going through the process, our students learn a lot about themselves and conquer fears, challenges & limiting beliefs they never knew existed.


They’re also surprised by all of the opportunities that pop up once their book is out there.


The purpose of our company is to disrupt the publishing industry and show people that self publishing is not only an option, it’s the BEST option.


The publishing industry is broken. The big publishers are antiquated and inefficient. They take advantage of the people doing the hard work...the authors. Our company exists to show people there is a better way…


…a way that doesn’t involve: using a publisher, wasting 2 years of your life, giving away all of your creative liberties, giving away all of your book royalties, and relying on a publisher that doesn’t do any marketing for your book.


Click here to check out the “explainer video” of what we do at SelfPublishing.com


Click here to watch the TEDx talk from our founder (Chandler Bolt) and learn more about the WHY behind what we do.Self Publishing.com made the INC 5000 in 2018 (#2,699) 2019 (#1,483) 2020 (#1,944) and 2021 as one of the 5,000 fastest-growing private companies in the US. In the California region for 2020, we ranked #172, also by INC.


As we always say, “the best is yet to come”. We’re excited to continue climbing & growing thanks to our incredible team & customers.


About the team:


There are currently 34 full-time, and several part-time team members at Self Publishing School working remotely from across the country and around the world.


All team members are “A players”, with a love and passion and a drive to do great work and make the world a better place.


You won’t find grumbling, negative co-workers here. People at SPS are passionate and excited about what they do!


About the culture:


Here are the company's core values. We call it “The SP.com Way”:


  • Honesty & Integrity Always Win
  • Fail Fast, Fail Forward, Fail Often
  • Hard Work & Continuous Improvement
  • Everyone is Responsible for Facilitating Change
  • Best Is The Standard


Click here to watch videos from our founder Chandler Bolt explaining the company's Core Values.


Although the team is virtual at SP.com, the culture is alive and well…often referenced as one of employees’ favorite parts about working here.


2-3 times a year the team meets in a unique city in the US (sometimes internationally) for a 3-5 day company retreat…planning the next quarter, connecting in person, having fun, and celebrating wins.


The environment is very fast-paced, and high growth. The company is growing fast, meaning a high level of accountability, responsibility, and autonomy for everyone on the team.


We’re constantly investing in the training & growth of our team members through book clubs, courses, training, and live seminars. All employees are given $15,000+ worth of training and continued education upon being hired by the company.


Since you’re working remotely, you can say goodbye to the dreaded commute (meaning more time for family & fun). This isn’t your average 9-5. Hours are somewhat flexible as long as you get your work done. That being said, due to the growth & pace of the company, it’s not uncommon to work 40-50+ hour weeks.


Because of the company’s growth & hiring needs, there’s a huge opportunity for advancement and promotion if you’re a fast learner.


Overall, the culture of the company is high growth, fun, empowering, and motivating, with support from a world-class team of people who love what they do.


In 2019, SelfPublishing.com was certified as a “Great Place To Work” by GreatPlaceToWork.com.


Click here to watch a video from our CEO (Chandler Bolt) on how we build GREAT culture on our virtual team at SP.com.


ADDITIONAL INFORMATION:


Here is our blog: www.selfpublishing.com/blog


Here is our main site: SelfPublishing.com


Here are our other sites: self-publishingschool.com, theWriteLife.com, TheBookDesigner.com, MakeALivingWriting.com, FreelanceWritersDen.com


Think you’re a fit? Fill out the application below…


(We’ll be accepting applicants until July 7, 2023. Be sure to apply before then.)


  • You must fill out the application below to be considered for the position. Resumes separate from this application will NOT be considered.


Have further questions? Send us an email at: [email protected]

Skills
  • user experience
  • SEO
  • Content Marketing
  • English
  • Communication
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