Social Media Strategist & Content Creator

• 50,000 - 60,000 USD per Year
• Full Time
• Posted : 10 months ago

Drive growth through innovative social media and content.

About Motto

Motto® is a strategic branding agency that powers the world’s most innovative companies to champion big ideas and leap to what’s next.

THE ROLE

Motto® believes in pushing boundaries and redefining limits. Our mission is to constantly innovate and inspire our audience through groundbreaking ideas, while maintaining a deep connection with our core values and company culture. To propel this vision forward, we are on the lookout for a remarkable Social Media & Content Strategist. If you thrive on creativity, can ideate and execute smart ideas, and know how to grow an engaged audience, we’d love to meet you.

In this role, you will be responsible for both managing our brand's social media presence and creating engaging content for our platforms. You will play a critical role in refining and pushing our brand message, including but not limited to LinkedIn, Instagram, YouTube, and Threads. You'll be entrusted with the daily management of these platforms, generating engaging and audience-centric content, and effectively communicating our vision and culture. You'll collaborate closely with our in-house creative and motion teams to craft innovative content and strategize its distribution.

Who You Are

• You are values-driven, self-governing, and a self-starter who isn't afraid to jump in.
• You self identify as happy, hungry, humble and hard-working.
• You have a grown significant audiences on Instagram and LinkedIn.
• You know branding and can write about branding, vision, culture, leadership.
• You can point to work you've done on social and clearly prove why you're the person for this role. This is a non-negotiable!
• You have excellent and creative communications skills, you revel in accuracy and are a diligent proofreader.
• You avoid gossip in the workplace and think of yourself as a positive-minded person.
• You keep your cool in times of stress, and enjoy a fast pace.
• You are a team player, collaborative, and if something comes up where the team needs an extra set of hands, you'll happily jump in.
  

• Develop, implement, and manage our social media strategy to align with business goals.
• Create a detailed editorial calendar for content posting across platforms.
  

• Write compelling captions, create engaging concepts, and post and oversee daily content across all our social media platforms.
• Leverage trends and analytics tools to drive content strategy and audience growth.
• Work closely with our creative and motion team to generate innovative content ideas and ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Monitor user interactions and respond to social media messages, inquiries, and comments.
• Review analytics and create weekly reports on key metrics.
• Curate content from our thought leadership, including awards, recognition, Fast Company Articles and blog articles. This includes audio/video content (keynotes, interviews, podcasts) into snackable clips.
• Post 5-6x a week, cross platform through Buffer (or direct posting) across LinkedIn and IG (stories also).
• Host a bi-weekly Q&A session with our founders or team.
  

• Link us to social channels you've built.
• Demonstrate you understand Motto's current social strategy.
• Be specific. Show us metrics, data, and before/after results.
• Tell us if you have branding, leadership or culture expertise.
• Point us to captions and content you've led or created.
  

• Freelance contract 30/hr+/- per week.
• W-2 employment possible if applicant lives in SC, NYC or TX.
• Must have experience working remote and in a global team.
• Preferred UK/EST/CST time zone.
  

Skills

• Social Media Marketing
• Content Creator
• Communication
• Social Media Management
• proofreading