Digital Marketing Strategist

• 84,000 - 99,000 USD per Year
• Full Time
• Posted : 10 months ago

At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNS—and we need your help! We’ve come a long way over the past few years. In 2021 we had a successful $30 million Series A funding round, and in 2022 we became the fastest DNS security tool on the planet and joined forces with privacy-focused VPN Guardian! This year we’re continuing our product-fueled growth by adding new features to assist our customers with their DNS-layer security and broadening our solution to meet the needs of our customers.

• Perform regular website updates and maintenance using HubSpot, ensuring all content is up-to-date and aligned with our brand guidelines
• Conduct conversion rate optimization testing to improve the effectiveness of our website in driving user engagement and conversions
• Implement tracking pixels across our website and digital assets to gather relevant data for analysis and performance measurement
• Generate comprehensive site reports, including key metrics, user behavior analysis, and recommendations for improvement
• Utilize backend reporting tools to monitor and track website performance, identifying areas for optimization and enhancement
• Conduct website testing, including A/B testing and usability testing, to identify opportunities for enhancing user experience and driving conversions
• Collaborate with the SEO team to implement necessary updates and optimizations to improve search engine rankings and organic traffic
• Set up and maintain Google Analytics accounts, providing regular reports and insights on website performance
• Take overall responsibility for website performance, identifying opportunities for improvement and working closely with the team to implement necessary changes
• Develop and execute strategies to drive traffic to our website, including content marketing, search engine optimization, social media campaigns, and paid advertising
• Monitor and analyze the performance and accuracy of tracking pixels, making necessary adjustments and improvements
• Plan and execute website measurement strategies, defining key metrics and tracking mechanisms to assess the effectiveness of our digital marketing efforts
• Test and develop email campaigns using HubSpot, ensuring they are optimized for maximum engagement and conversion rates
• Collaborate with cross-functional partners, including marketing, design, and development teams, to ensure alignment and support in achieving our digital marketing objectives

• Proven experience as a Digital Strategist or similar role, with a strong track record in driving website performance and optimizing digital marketing efforts
• Proficiency in using HubSpot for website updates and email marketing campaigns
• Strong understanding of conversion rate optimization principles and best practices
• Experience in implementing tracking pixels across site pages and buttons, and utilizing tools like Google Tag Manager
• Advanced knowledge of Google Analytics, including reporting, setup, and data analysis
• Solid understanding of SEO principles and techniques, with hands-on experience in implementing SEO updates
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
• Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Google Analytics 4 certified
• Experience with paid digital media is a plus
• Can work in a mostly EST environment
• Experience working remotely
• Must be eligible to work in the US without sponsorship from an employer now or in the future
• Any technical or education background that is required

• A 100% work-from-home position with a company that values and fosters personal and professional growth
• Passionate and intelligent colleagues who work hard and have a good time doing it
• Rotating 4-Day work week
• Paid company-wide week off at the end of each year
• Flexible Vacation policy
• Awesome company swag
• Home office buildout allowance
• Full medical, dental, and vision benefits for US Based Employees
• Full short-term disability and life benefits; available long-term disability
• In-person Annual Gatherings. Last time we all spent a week on a beach in Cancun!

Skills

• Digital Marketing
• Google Analytics
• project management
• Communication
• HubSpot