Remote Job
Digital Marketing Specialist
SubjectWell- 5000 - 6000 USD per Month
- Full Time
- Posted : 9 months ago
About SubjectWell
- Manage and optimize paid ads on platforms, including Facebook and Google
- Launch, monitor, and adjust campaigns daily
- Compile and report performance metrics across marketing and advertising channels, making strategic recommendations to improve ROI
- Moderate and respond to comments on social media ads
- Collaborate with the performance marketing team on optimization ideas and set up tests to continually improve performance
- Proactively optimize ad ROI through audience targeting strategies, bidding models, creative optimization, and landing page variants
- Collaborate with the development team and digital designer to ensure registration flows function as intended and track necessary data
- Configure and execute email marketing campaigns, including user-defined journeys, A/B tests, and list management
- 1-3 years of hands-on management of Facebook ad campaigns
- At least one year of experience in Google Ads
- Familiarity with pixel and conversion tracking methodologies via Google Tag Manager and Google Analytics
- Experience in A/B, multivariate, and split testing strategies and execution
- Proficiency in email marketing campaign building and platforms, e.g., MailChimp, Emma, Pardot
- Highly organized and detail-oriented
- Analytical and data-driven
- Knowledge of related digital marketing disciplines, such as content marketing and SEO, is a plus.
Skills
- Google Ads
- campaigns
- Email Marketing
- Digital Marketing
- SEO
