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Marketing Copywriter

Business Made Simple
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 9 months ago

Our team is looking for a marketing copywriter who can write high-quality content that cuts through the noise and invites customers into the StoryBrand and Business Made Simple ecosystem. This position is a 3-month, 40-hour/week contract starting in September or October of 2023.


This person will be tasked with creating marketing copy for every level of the marketing funnel (lead generators, website landing pages, drip email campaigns, etc.) for all products. This role reports to the Director of Marketing to ensure all efforts are aligned with our overall Sales and Marketing strategy.


This person is also constantly perfecting the customer journey. They will improve existing copy and create new copy that guides customers through a flawless user experience.


Essential Duties And Responsibilities
  • This position owns the creation of high-priority marketing content needs, including but not limited to these writing tasks:
    • Landing page copy for product pages and lead generator pages
    • Email copy for sales and nurture campaigns
    • Promo video scripts
    • Content creation for organic social media
    • Lead-generating content (PDFs, email sequences, video scripts, etc.) that is aligned with marketing goals
    • Writing podcast titles and descriptions
    • Blog posts for StoryBrand and Business Made Simple
  • Coordinate the creation of content to hit lead targets for top products (Coach, Guide, Business Made Simple platform, Flight School)
  • Evaluate the effectiveness of content and messaging to inform future lead-generation efforts
  • Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand to ensure brand consistency
  • Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
  • Contribute to the company-wide lead-generation strategy, creating the content required to execute on that strategy


Knowledge, Skills, And Abilities


  • Proven work experience in copywriting, content creation, and marketing
  • Great understanding of the StoryBrand Messaging Framework
  • Excellent analytical and project management skills
  • Be able to pivot and hit tight deadlines
  • Strong verbal and written communication skills


Position Details


  • 12 week contract (maternity leave cover)
  • 40 hours/week
  • Nashville based or remote


StoryBrand and Business Made Simple Core Values


  • Advocate-Minded ... Do you obsess over the success of your customers and always think of ways to help them win?
  • Relentlessly Optimistic ... Does your positive outlook allow you to achieve audacious goals and persevere through challenges?
  • Ruthlessly Efficient ... Do you constantly look for ways to improve processes, save time, and save money?


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Skills
  • project management skills
  • Analytical Thinking
  • Communication
  • Writing
  • Copywriter
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