Help define & champion Lantern’s target audiences, messaging, and positioning
Create and develop content to share across various marketing channels with a focus on increasing followers and fundraising
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Navigate complex social and political environments and maintain cultural sensitivity in an international market
Improve conversion rates, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Create and present weekly, monthly, and quarterly reports and analyses of internal results
Leverage network and develop strategies to promote fundraising efforts
Required Qualifications
2+ years of experience in social media marketing with a fundraising focus
Previous exposure to a Marketing role, ideally within a b2c technology environment
Knowledge of graphic design and media editing software preferred
Strong project management skills, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and prioritizing activities based on impact
Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail