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Social Media & Brand Strategy Manager

GTM Brands
  • 5000 - 6000 USD per Month
  • Full Time
  • Posted : 3 weeks ago

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

🤲As a Social Media & Brand Strategy Manager, you will work independently and collaboratively with the Social Media Team and the Director of Marketing on content direction, orchestrating the social editorial calendar, and leading our social team. You will harness data analytics to sharpen our creative content and optimize our organic marketing strategies. Your mission will be to elevate our brand, ensure strategic distribution of on-brand content, and push the boundaries of creativity to drive performance and growth.

💻 Job Description - What We Want You To Do

  • Oversee and strategize the social editorial calendar in coordination with the Social Media Team and the Director of Marketing
  • Collaborate closely with our Creative Director to implement content that reflects our brand identity
  • Analyze social media performance and traffic data to identify trending topics and optimize content
  • Seek out and engage with potential brand influencers, bloggers, and other media partners for partnership programs
  • Scout emerging social platforms for brand fit and assist in content expansion
  • Optimize analytics to refine creative elements across all channels
  • Partner with various departments to enhance campaign performance and maintain brand consistency
  • Lead and develop the creative team, promoting a productive environment encouraging peak performance and positive team dynamics
  • Formulate and execute brand marketing strategies to boost consumer awareness, engagement, and loyalty
  • Conduct in-depth market research for consumer insights, industry trends, and competitive analysis to sharpen our brand and creative strategy
  • Must be quick to adapt to and respond to trends


🤝 You’re Perfect If You Have/Are…

  • Expertise in Performance Marketing with tangible e-commerce and direct response experience
  • Deep understanding of paid media, performance metrics, and A/B testing proficiency
  • Knowledge of Facebook, Instagram (Meta), TikTok, and Twitter marketing strategies
  • A track record of success as a growth-centric marketer with experience enhancing creative elements across all social platforms
  • Strong alignment with brand ethos and the ability to communicate it through a unified, consistent, and engaging voice
  • An innovative mindset focused on crafting compelling brand stories and engaging, results-driven content
  • At least 3 years of leadership experience in guiding creative teams towards excellence and innovation


🤑 What’s In It For You

Your work will matter because it will directly influence 1000’s of customers. Your team will depend on you. You will be challenged to grow with goals and given the support to achieve them. You will be part of a team that is in the top 1% of E-commerce brands in the world. Compensation below.

Compensation and Benefits:

  • Full-time position with monthly salary paid once or twice a month. Salary in USD and based on experience and skill
  • Fully remote position. Work from where you can be in a state of flow and collaborate with your team on Slack, Skype and video calls
  • Flexible working schedule

⏰ Working Hours

This is a full time position.

You will be required to coordinate with the rest of the team for at least 4 hours per day in the EST time zone. For the rest of the schedule you can login earlier or later depending on your preference.

Working/Company Time Zone: EST time zone

  • A/B Testing
  • Brand Marketing
  • Competitive Analysis
  • Customer Insight
  • Defining Requirements
  • Editorial Calendars
  • Inspiration
  • Market Research
  • Marketing Strategy
  • Paid Media Advertising

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