Marketing Coordinator

• 5000 - 6000 USD per Month
• Full Time
• Posted : 5 months ago

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply. We’d be thrilled to receive applications from exceptional individuals like yourself.

Welcome to Pronto Insurance, a flourishing general agency in South Texas! Since 1997, we've been on an unstoppable journey of growth, and now, with over 200 captive locations in Texas, California, and Florida, our expansion knows no bounds. Join our team and be part of the driving force that makes Pronto Insurance products a reality for all. Together, we'll revolutionize the insurance market and leave an indelible mark on the industry. Dare to dream big and embark on an adventure filled with endless opportunities!

Responsibilities

Marketing Coordinator

The Marketing Coordinator is responsible for executing brand strategy and ensuring implementation of the Go-to-Market plan. The successful candidate will be proficient in successfully implementing plans which include advertising, promotions, collateral generation, SEM/SEO and social media. In collaboration with the Marketing Team will drive for results of the assigned technology or market brand.

Responsibilities

• Manages the graphic design workflow via the Graphic Designer
• Support with the production of print material for all Captive locations
• Support in the implementation of print material for all Franchise locations
• Support the Franchise and Independent agent division graphic design on marketing supplies and customer requests
• Support the graphic needs of internal clients including but not limited to: Underwriting, Claims, IT, HR, Sales and all special projects
• Maintain brand standards and uphold brand integrity
• Collateral Production management
• Manages the Taylor collateral & premium ordering procession for timely delivery, usage analysis & brand consistency
• Manages the relationship with Taylor to assure effectiveness & cost competitiveness
• Accesses the need
• Manages relationship with TV, Radio and Billboard vendors
• Assess collateral usage to determine quality, quantity & evolution of field marketing manager support needed
• Responsible for the development of quarterly monthly promotional concepts & collateral support
• Works with vendors or partner companies to develop co marketing opportunities
• Assess signage (ie. Nammers, Feathers, In Store POS material, posters, etc..) usage to determining quality, quantity & evolution of support needed
• Co develops district specific Taylor & sales promo budget caps with D.M.’s
• Responsible for coordination of Captain Prontisimo execution according to brand standards via district contacts
• Maintains standard manual updated
• Supports the management of the brand (Agency level and all promotional materials)
• Co develop quarterly to annual event calendar to assure all areas of support are in place 2-3 months in advance via district contact
• Responsible for maintaining Marketing KPI on Balance Scorecard
• Manage marketing budget
• Coordinate Payments to field vendors
• Coordinate resources, etc…
• Supports Sales Team
• Maintain event request form
• Update event recap & metric forms
  
  

• 2+ years planning and implementing marketing business plans and programs or equivalent experience in sales or distribution role
• Bachelor’s degree. Business preferred, and/or equivalent experience in a sales or distribution environment
• Strong sense of teamwork, organizational and communication skills
• Can work with little or no supervision
• Can do attitude
• Quick learner, can perform under pressure
• Bilingual
• Travel required – 20%.
  
  

Skills

• Attitude Change
• Brand Strategy
• Business Planning
• Collateral
• Graphic Design
• Key Performance Indicators
• Market Planning
• Marketing Budget Management
• Search Engine Marketing (SEM)