Remote Job
Copywriter
OraSure Technologies
- 5000 - 6000 USD per Month
- Full Time
- Posted : 5 months ago
The OraSure family of companies empowers the global community to improve health and wellness by providing access to accurate, essential information. Our ability to positively affect change is powered by the innovative tools, services and diagnostics we deliver to the market.
Together with its wholly owned subsidiaries, DNA Genotek, Diversigen, and Novosanis, the OraSure family of companies provides its customers with end-to-end solutions that encompass tools, services, and diagnostics. Our 800+ colleagues play a role in empowering people to discover healthier lives by creating effortless tests, collection kits, and services.
It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.
Overview
Here at the OraSure family of companies our innovative sampling tools, services and diagnostics unlock access to accurate, essential information that advances global health and well-being. Our products include molecular sampling kits for the genome and microbiome, cutting-edge services and analytics, rapid diagnostics for infectious disease, and tests for substance abuse.
At OraSure we believe remarkable talent, enthusiasm, and creative thinking add up to great work. We’re looking for someone with excellent writing skills to be our full-time, copywriter. As a member of the marketing team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the strategic marketing, design teams, and digital marketing team to brainstorm ideas, develop concepts, and articulate messaging. The most successful candidate will be a quick learner who has a versatile writing style to accommodate a variety of customer targets with differing needs, goals and objectives.
The Marketing copy writer is responsible for developing accurate and engaging content to support the promotion of our products across a variety of marketing formats (email, tradeshows, advertising, web content collateral materials, etc) and internal/external customer targets (sales, public health, HCPs, E&I, TPA’s, etc). Specific responsibilities include developing a deep understanding of the market, the products and their positioning, and the objectives of the business to develop key messaging to be consistently incorporated in a variety of formats with the express goals of driving deeper awareness and relationships with customers and prospects by reinforcing the differentiating value proposition of our products. Content will be used in a variety of formats including social media posts, emails, infographics, website features, and other formats.
We invite you to read through the below and submit your application to us. A member of our team will review it, and if you are selected you will be contacted for interview. Due to the volume of applications we receive, we are not always able to respond to those not selected for interview as quickly as we would like. If you do not hear from us regarding this role, but see other opportunities in the future you are interested in applying for, we will welcome your application then too.
Snapshot of Responsibilities:
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround timesRaise the bar continually for writing fresh copy that connects with a desired audience and drives actionBe adept at varying the voice, style, and other characteristics of messaging based on the product and/or target audienceMaintain up-to-date knowledge of communications- and client-related industry trendsApplies appropriate style guidelines and brand voice for consistent messagingInterpret creative briefs to develop concepts for execution with assigned brandsDevelop deep understanding of products assigned and their customer use cases to optimize approach and effectively communicate to each segment based on customer personas, needs and interests. Write original copy for a range of marketing and communications materials including emails, collateral, web content, social media posts and other formsCollaborating with content specialist to incorporate key scientific content into easily understood and compelling marketing messagingBuild a robust pipeline of relevant content, linked to overall business strategyCollaborate with marketing managers, product managers, scientific affairs and sales teams to identify and fill gaps in content throughout the customer experience while positioning our products/services to solve market problemsEngage with the marketing, sales and product management teams to clearly understand perceived positioning of our and competitive products to ensure appropriate messaging is reflected in contentLeverage market data to develop content themes/topics and execute a plan to develop the content that educates customersDevelop editorial calendar, spear-head content review process and ensure deadlines are metEnsure all content is on-brand and consistent in terms of style, tone of voice and qualityCoordinate required internal review and approval of all content according to policy WI-00025Collaborate with customer experience team to ensure timely deployment and metrics tracking as appropriate for the specific contentConduct periodic competitive content auditsExpected travel <10% (e.g., for in-person tradeshows/conference attendance, in-office meetings, etc.)Present copy concepts and final deliverables to internal team Revise copy based on internal feedback gathered through review and approval process
What You Bring:- 3-5 years experience in a copy writing role with exceptional writing skills
- Exceptional writing skills
- Ability to work independently or with a team to meet deadlines
- Excellent organizational skills and multitasking ability
- Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
- The ability to understand scientific content and convey basic concepts and principles via written communications
- Competent in writing compelling stories for nurturing and marketing campaigns
- Knowledge of digital marketing to ensure appropriate content for SEO
- Driven by a passion for storytelling, marketing, and social media
- Always the first to be aware of the latest trends in relevant fields
- Demonstrated high level of creativity, attention to detail and project management skills
- Excellent organizational and time management skills to manage projects with many moving parts
- Editorial mindset that seeks to understand what audiences consume and how to create it
Don’t meet every single requirement?Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification in the job posting. We are committed to creating a diverse and inclusive environment, so we strongly encourage you to apply even if you don't believe you meet every single qualification outlined.The OraSure family of companies encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate. This includes, but is not limited to people with disabilities, candidates from Indigenous communities, candidates from the Black, LGBTQ2S+, or racialized communities.What we offer:- Tiered Medical PPO, EPO, Vision and Dental coverage
- Disability and Life Insurance Benefits
- Generous 401K plan and company-matching contributions
- Highly competitive paid time-off
- Maternity Leave and Parental Leave Coverage
- Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired
- Employee Assistance Program
- Employee Service Recognition
- Job-related Training Programs
- Ability to participate in Teams, Committees, Events and Clubs
- Depending on the role you may be eligible to work in a hybrid environment or fully remotely
- Free Onsite Parking
Culture, People & CommunityThe OraSure family of companies recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and the OraSure family of companies employees.- LIVE IT Committee – committed to creating an environment that embodies our values
- Diversity, Equity & Inclusion Council hosts various events across all company locations such as monthly book club and mentorship program
- Wellness Committee empowers colleagues to make critical decisions to improve and protect health
- Sustainability Committee aims to minimize impact on the environment
- Social Committee who organize and run events for both remote and onsite employees, to create connection and community
At the OraSure family of companies, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law with regard to any employment practices.The OraSure family of companies aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, the OraSure family of companies and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request. If you require disability-related accommodation during the recruitment process, please contact Lauren Wildfang at [email protected]. The OraSure family of companies will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.
Skills
- Attention to Detail
- Copywriting
- Creative Briefs
- Journalism
- Marketing Communications