Content Writer

• 5000 - 6000 USD per Month
• Full Time
• Posted : 4 months ago

EPLAN Software & Services LLC, provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. We continually evolve the business with help from our Marketing, Sales and Professional Services Teams as we grow our presence in the North American Markets.

As the Content Writer, you will produce short-form marketing materials (e.g., ads, slogans, taglines, web page content, email campaigns). Revise, edit, and proofread content as needed or directed. Write clear, concise, and grammatically correct copy. Work with art directors to create ideas. Drive the creation of original concepts that result in effective and compelling communication. Understand different language styles that appeal to various target markets. Develop and maintain a clear and consistent brand voice. Maintain knowledge of commonly used style guides.

Responsibilities:

• Work with Marketing and Communications teams to write clear and compelling marketing collateral to support launches and updates of multiple projects in different markets for social media, website, project pages, case studies and awards.
• Research, design and write content/content series that helps our customers solve problems, answer common questions and compare products.
• Brainstorm, write, and revise marketing selling feature copy, e-commerce copy, sell sheets, brochures, social media content, etc
• Proofread, review, and edit materials for accurate use of grammar and brand voice
• Interview subject matter experts and write case studies.
• Communicate effectively with customers through a neighborly, knowledgeable voice.
• Develop a fact- or experience-based opinion on the topics you are writing about and clearly communicate how you developed your opinion.
• Monitor, report on, and analyze the performance of new and existing content, adjusting and revising as needed.
• Produce SEO copy (off-site articles, Rittal/ePLAN owned landing pages, website content) reflecting brand voice and strategic objectives
• Work closely with Rittal/ePLAN’s technical staff to create compelling messages that set our products and services apart from the competition.
• Collaborate with marketing team to coordinate multi-touch marketing funnels.
• Manage several content projects simultaneously with varying timelines.
• Update existing content to ensure accuracy, relevancy, mobile-friendliness and UX.
• Edit incoming agency material.
• Use in-house content management tools to build, design and manage content.
  
  

• Bachelors’ Degree in Marketing or in Journalism, Communications or other writing-related degree required
• Minimum of 2 years technical content writing experience.
• Search Engine Optimization experience a plus
• Able to actively use persuasive writing skills for marketing collateral and/or training content creation
• Writing experience for both print and web highly preferred
• Preferred experience in writing copy for both B2B and B2C audiences
• Excellent communication and technical writing skills required.
• Strong project management skills
• Proficient in Microsoft Office
  
  

Skills

• Case Studies
• Content Creation
• Content Management
• Grammar