Product Marketing Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : 2 months ago

About Us:

Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.

About our client and the role :

We are hiring on behalf of our client, a dynamic and diverse business entity. This project-based, full-time position offers a unique opportunity for a Paralegal or a law student to work closely with the CEO across multiple businesses. The ideal candidate will thrive in a fast-paced environment, working on a variety of legal projects, from internal document creation to managing external partnerships and client contracts.

Job description- Product/Content Marketing Specialist (With our SAAS client in Canada)

About the Role:

• Permanent Work From Home
• Night Shifts- 7:30 PM-3:30 AM

Responsibilities:

Content Marketing

• Lead Content Marketing Strategy development. Play a crucial role in helping demand generation teams achieve their targets by helping build the right content and positioning.
• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Deliver engaging content regularly and inspire team members
• Edit, proofread and improve content
• Optimize content considering SEO and Google Analytics
• Analyze web traffic metrics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement

Account-Based Marketing (ABM)

• Develop and deploy integrated end-to-end ABM campaigns for demand generation, pipeline acceleration and expansion opportunities.
• Help drive engagement as well as relationships within target accounts.
• Track, manage and report on leads, opportunities and deals resulting from ABM campaigns.
• Support high-touch sales cycles with appropriate marketing coverage and support.
• Work with internal local and regional stakeholders to understand the market, provide insights and executive programs against key themes and campaign pillars.
• Understand your audience and the marketing landscape to deliver highly targeted, personalized campaigns that produce exceptional results in lead generation, pipeline influence, and customer lifecycle marketing.
• Maintain a relentless handshake with key stakeholders to ensure a responsive, flexible and tactical approach to ABM.

What do we look for?

• 2+ years experience in core product marketing for a SaaS/Analytics company.
• 2+ experience in Marketing Automation platforms like Hubspot/Marketo/Zoho.
• 2+ of experience in execution of ABM campaigns.
• 2+ years of experience in the execution of lead generation and lead nurturing email campaigns.
• Excellent proficiency in English communication, both written & verbal.
• Experience in writing content for global markets. (USA & Europe).
• Understanding depth in technology, B2B business models, and the ability to build simple and compelling content.
• Ability to work and easily adapt to an ever-changing, fast-paced environment.
• Working knowledge of marketing tools like Google Analytics, Zoho CRM, HubSpot, Adwords, LinkedIn Sales Navigator, and others.
• MBA from top national or international university/college

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

Skills

• Content Management
• Email Marketing
• English
• Google Ads