WordPress Marketing Copywriter

• Posted : 3 years ago

Headquarters: Draper, UT 
URL: https://strategy11.com/

As a Copywriter at Formidable Forms, you’re responsible for communicating how cool our products are to new and existing users. You will be a marketing strategist, creative storyteller, and unique content crafter.

To love this role, here’s the type of person you are:

 

• You have the ability to research and understand technical concepts, then explain them in simple terms to people who aren’t tech-savvy.
• You enjoy leading others and offering feedback on their work.
• You’re comfortable with accepting critical feedback without taking it personally.
• You’re a self-starter who loves taking initiative to solve problems and learn new skills, and are comfortable working with minimal direction.
• You take pride in the quality and craftsmanship of your work rather than just doing it to get it done.
• You’re an excellent communicator who makes sure nothing slips through the cracks.
• You’re passionate about leaving your mark on the web for all to see.
• You enjoy helping others on your team succeed.

Common responsibilities include (but are not limited to):

 

• Writing and self-editing blog posts that are engaging, actionable, error-free, and follow our style guide.
• Creating your own screenshots for each blog post.
• Conducting keyword research to identify target keywords and using those keywords to plan, structure, and optimize your content.
• Planning blog calendars in Asana and keeping ahead of schedule with minimal oversight.
• Monitoring SEO rankings and optimizing existing content to boost traffic and conversions.
• Working closely with developers and support team members to write new feature announcements.
• Writing email newsletters and automated campaigns and sending them using Active Campaign.
• Writing intriguing headlines, UX content, and landing pages.

Here are the skills and experience that will come in handy:

 

• WordPress Experience: You’re comfortable with writing and formatting posts and pages, troubleshooting errors, etc.
• Writing and Editing: You can write a well-structured article with impeccable grammar and spelling in a conversational tone. You can edit and proofread your own work to eliminate careless errors instead of relying on an editor to fix them for you.
• Image Editing: You can efficiently take screenshots; resize and crop images; add text, borders, or other elements; compress images; and upload and format them in WordPress so that they are clear, useful, and look good.
• Basic SEO: You understand what SEO is and why it’s important. You know how to research keyword volume and search intent and how to effectively use keywords in your content without keyword stuffing.
• Basic HTML: You can use the text editor in WordPress to add link attributes and do basic formatting of lists, subheadings, etc. with HTML.
• Time Management: You’re able to juggle multiple tasks and projects and prioritize your work effectively to meet all deadlines.
• Marketing Experience: You have a compelling portfolio that demonstrates high quality copywriting and imaginative headlines within a variety of advertising campaigns and digital content.

Bonus points if you also have:

 

• Examples of high-ranking SEO content you've written.
• Copywriting and/or email marketing experience with proven results.
• Graphic design experience creating featured images, infographics, etc.

What we offer:

Working for a fast-growing bootstrapped company is a rare opportunity, one we consider a lifestyle choice rather than a job choice. Our positions are challenging, but also come with amazing advantages and fulfillment to those who earn them. Here’s what we offer.

• Work from home. We’re spread out all over the world – United States, Africa, Ireland, Philippines, Ukraine, Canada, and more.
• Unlimited PTO after 60 days of employment. We encourage employees to take the time they need for vacation, to stay healthy, and to spend time with friends and family.
• Paid Family and Caregiver’s Leave
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning.
• We give you the opportunity to solve challenging and meaningful problems that make a difference.
• Profit sharing

Inclusion Statement:

Strategy11 (Formidable Forms, Business Directory Plugin), we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. Strategy11 is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

Skills

• copywriting
• wordpress
• editing
• seo
• advertising