Senior Copywriter
Product Marketing Alliance- Posted : 2 years ago
When it comes to product marketing PMA’s the biggest fish in the pond. We unite 1,000s of product marketers (40,000+ at the time of writing) around the world and each and every one of those members has a shared mission: to drive demand, adoption, and the overall success of their products, and awareness of the role.
From day one, PMA’s lived and breathed content - and we’ve no intention of stopping. From our reports to our podcasts to our articles to our eBooks to our interviews - and more, we add value to our community every day through words.
We’ve gone from 0-100. To continue on our current trajectory, we need an unbelievably talented, strategic-thinking wordsmith to join the team and take our content strategy from 100-200.
If you’re passionate about words, oozing with ideas, and love just getting stuck in, you may well be made for this role.
What’s you’ll be responsible for:
Building and owning the content strategy and tying everything we do back to organizational objectives, community needs, and product marketing trends.
Executing on the blogs, reports, podcasts, socials, etc. included in said strategies.
Directly managing a junior copywriter and supporting their personal and professional growth.
Working closely with the community’s marketing, event, and social media teams to ensure we run as one, cohesive team and maximize each other’s output.
Understanding and translating technical topics into uber engaging and authoritative copy.
Reporting on and analyzing all our content-related data and using that data to put forward and drive decisions.
Leading projects from scratch with little supervision, and taking the initiative to problem solve.
Having a close handle on the competitive landscape and coming up with creative ideas and strategies to keep your community three steps ahead.
Connecting the dots between content and commercial.
Being hot on the pulse of content best practices - period. And being proactive in sharing and incorporating them into our own strategies.
Collaborating with design and having a keen eye for what aesthetically works alongside copy.
Skills you won’t survive without:
Impeccable attention to detail.
Proactivity. Whether it’s speaking to our community, putting forward new ideas, or forecasting trends, you’ll thrive in forward-thinking environments and you won’t be afraid to put yourself out there.
Effective time management and ability to manage internal and external dependencies.
Strong practical understanding of:
SEO
Email
Social media
Strong understanding of conversion best practices - what words and language entice people to buy? Where should CTAs be placed to encourage click-through? What type of copy encourages people to trust us?
Be able to work confidently and independently when needed.
Concise communication and an internal advocate for the importance of content.
Requirements:
At least 3 years experience in a senior copywriting role
Experience managing at least one copywriter
SaaS and /or B2B previous experience is desirable
Location information
We have offices in London & Manchester, this role can be fully remote, office based in either location or hybrid.
Benefits:
Salary: £31,000
Extra day off on your birthday
Flexible hours and early summer finishes
New tech gear: laptop, screen, mouse, keyboard. We got you covered
Company social events
A unique opportunity to join a fast-growth scale-up, unparalleled learning opportunities, with excellent opportunities for progression
25 days holiday (excl. bank holidays)
Work from home opportunities
Sociable and supportive team (and an office dog)
Free coffee and tea, snacks fruit, and treats
Skills
- social media
- seo
- product marketing
- copywriting
