Overview
Please note: We are a remote-first organization so you can work from anywhere in India.You may be required to travel to our Mumbai office based on business requirements or for company/team events.
Impact Science is Cactus Communications’ flagship science communications agency at the intersection of academia, research, and policy, providing influential communication solutions across the spectrum of academic and government bodies. Focused on enhancing the outreach of research and policy narratives, we amalgamate content, design, and web development prowess to deliver impactful communication strategies.
We are on the lookout for a Senior Copywriter, Brand Marketing who will be a cornerstone in creating and reviewing product and content marketing copy, design, and video collateral for marketing and outreach campaigns run by academic journals, publishers, and societies. This role mandates a harmonious blend of understanding digital content coupled with a deep understanding of the academic publishing landscape.
Responsibilities:
Content Creation and Review: Craft compelling marketing copy for a variety of mediums including print, digital, and video. Ensure the content aligns with the objectives of academic journals, publishers, and societies.
Collateral Design Collaboration: Work closely with design teams to develop visually appealing and effective marketing materials that complement the written content.
Campaign Strategy Development: Play a pivotal role in strategizing and executing marketing and outreach campaigns, focusing on both creativity and academic integrity.
Digital Content Mastery: Demonstrate a strong grasp of digital content trends and best practices, ensuring that all marketing efforts are up-to-date and effective in reaching the target audience.
Academic Publishing Insight: Apply an in-depth understanding of the academic publishing landscape to create content that resonates with the academic community, including researchers, educators, and institutions.
Qualifications And Prerequisites:
Experience: Proven track record as a copywriter or content creator, preferably with experience in the academic publishing sector.
Educational Background: A degree in marketing, communications, journalism, or a related field. Additional qualifications in academic disciplines can be advantageous.
Digital Savvy: Strong understanding of digital marketing tools and platforms, SEO principles, and content management systems.
Creativity and Analytical Skills: Ability to blend creative thinking with analytical rigor to produce compelling marketing materials.
Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and collaborate effectively with various teams.
Knowledge of Academic Publishing: Familiarity with the trends, challenges, and opportunities in the field of academic publishing.
Attention to Detail: Meticulous attention to detail, ensuring the accuracy and quality of all marketing materials.
Additional Information
CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us.
We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy.
We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace.
We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback.
About CACTUS
Cactus Communications is a science communication and technology company. We specialize in AI products and solutions that improve how research gets funded, published, communicated, and discovered. We offer editorial, translation, education, and training solutions for researchers; strategic and tactical scientific content solutions to global life science organizations; AI-powered scholarly publishing products for journals and researchers; and solutions for science dissemination and engagement with peers, public, and policymakers for wider research outreach. We have offices in London, Princeton, Singapore, Beijing, Shanghai, Tokyo, Seoul, and Mumbai; a global workforce of over 3,000 experts; and customers from over 190 countries.
Awards and Recognition