Marketing Copywriter - Direct Response Copy Specialist

• 5000 - 6000 USD per Month
• Full Time
• Posted : one year ago

About Us:
The Life Coach School is the #1 certification program for life coaches around the world. Founded by Master Certified Life Coach Brooke Castillo, the school stands on the cutting edge of coaching and entrepreneurship.

We are a fast paced, high-energy group of people who love to have fun, delight our clients, and succeed at the highest levels. Our team members embody our core values and they love pressing into our culture.
In this position, your focus would be creating copy that brings Brooke Castillo’s revolutionary ideas and “voice” to life. Your efforts will play an integral role in expanding The Life Coach School’s brand reach, awareness, and engagement.

Role Description:

• You will be highly proficient in writing copy for a variety of media focused primarily on direct response marketing - including, but not limited to, ad copy, email campaigns, landing pages, sales pages, and all aspects of a sales funnel. Copy could also include website content, social posts/descriptions, print media, video, and email campaigns.
• You will uphold our brand guidelines and learn, capture, and emulate our founder Brooke Castillo’s voice and tone
• You will consistently edit and proof your work to ensure high editorial standards are met across all content outputs
• You will collaborate with the creative marketing director and take ownership of copy projects to bring your best work to the table and see projects through to completion.
• You will drive brand consistency across all company marketing communications
• You will stay current on copywriting and SEO trends
• You will be obsessed with data as it pertains to copy, understanding the importance of performance optimization
• You will see projects through the whole creative lifecycle, from inception to deployment, if necessary.
  

• You have a deep understanding of the fundamental principles of direct response marketing and sales funnels and know how to write specifically for all steps of a funnel and customer journey.
• You have an excellent portfolio of written content for which you have strategized and researched. (NOTE: This must be content that you wrote yourself)
• You preferably have a Bachelor's degree in English, Journalism, Marketing, or Communications
• You have 5+ years of experience in content marketing, copywriting, and SEO
• You love to think creatively and conceptually
• You thrive on tight deadlines
• You are a self-starter who takes charge of your own responsibilities
• You have masterful writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• You have a proven ability and strategy to capture brand voice, as if it’s your native tongue
• You align with our core values, as stated below
• Preferred Qualification: You are familiar with Brooke Castillo’s work either through being a Certified Coach, a long-time podcast listener, or Self Coaching Scholar.
  

• We’re an Example of What’s Possible. We know our tools work—we use them every day to create extraordinary results. We don’t wait for permission to believe; we decide it's as good as done. We think about where we’re going, what we’re creating, and who we’re becoming. We question everything, take massive action, embrace failure, and step into our future selves now. We’re proof you can create any result you want.
• We’re Inclusive. The Model is for everyone. We love humans. We see and celebrate our differences. We honor your unique perspective and appreciate your willingness to share your experience. We invite each person to be their authentic self. We welcome feedback, have courageous conversations, and continue to grow. We’ll hold space and create an environment of belonging for all who share these inclusive values.
• We’re Thought full. We pay attention to our thoughts because we know value is created with our minds. We’re self managing, self reliant, and self directed. We ask great questions and create our own answers. We share our ideas and welcome perspectives that are different from ours. We make time and space to think deeply. We consider our impact on the company and our colleagues, coaches, and students.
• We Make Hard Work Fun, Fast, and Simple. We know fun goes in the F line, so we take responsibility for creating it with our thoughts. We believe it’s fun to be challenged and to work fast while keeping things simple. It’s fun to expand our thinking. It’s fun to overdeliver without overcomplicating. It’s fun to make money, and it’s fun to be fancy. It’s the most fun to blow our own minds with what we’re capable of achieving quickly.
  

• Negotiable based on expertise
• This is contract position with the potential for full time employment
  

• Please include your resume and at least 3 writing samples
• If your qualifications and samples align with our criteria, we will reach out to schedule an interview
• If you are selected for an interview, please take time to research our brand prior to the discussion. We would like to know:
• Your overall feelings on the brand
• Specific things that you like
• Areas of improvement that you see
• Why we should pick you over other candidates
  

Skills

• Web Content Writing
• Digital Marketing
• Copywriting
• Content Marketing
• Editorial Standards